PUNE: OPPO, the leading global smart device brand, today announces the launch of the all-new OPPO A54 in India, starting at INR 13,490. OPPO A54 users are on the search for a phone that meets their expectations, and one that can keep up with them, but also hit all the right notes with a beautiful design and high-end performance. A54 keeps up with you all day with a large 5,000mAh battery and 18W Fast Charging and even enables you to enjoy your daily dose of entertainment with an Octa-Core Processor, the ultra-large memory capacity of 128GB ROM, on a large 16.55cm Punch-Hole Display.
A Series is designed for making technology more fun. But more importantly, technology for these users is about enjoying its benefits, which enable them to live a socially active lifestyle. They’re open to embracing the latest technology, yet practical, so they don’t need all the bells and whistles. A54 offers a great mix of stylish and contemporary design, which empowers the users to truly enjoy their lives, without hassle.
“A Series is designed to enhance or complement our users’ lifestyles and OPPO A54 achieves just this with a phone that manages to balance a high-end performance with contemporary design. Its large 5000mAh battery and 18W Fast Charge makes sure you’re fully powered to get you through your day. With A54, you’ll also have enough storage and memory to make sure that you’ll enjoy your entertainment without the frustrations of an underperforming smartphone,” said Damyant Singh Khanoria, Chief Marketing Officer, OPPO India.
Performance is Power: ROM & Display
With an ultra-large memory capacity of up to 4GB/6GB RAM and 128GB ROM, A54 will not be a cause for the interruption. In fact, you can even expand your storage capacity to 256GB with a Micro SD card. And if that was not all, A54 runs on a Mediatek Helio P35 (MT6765) Octa-Core Processor. But there is more! The HyperBoost feature improves the performance and smoothness of select apps or games by reallocating system resources, depending on how you use your phone. With HyperBoost, you’ll experience less lag and can multitask more. You’ll also always stay connected with Dual Channel Acceleration support, enabling A54 to swap between a mobile network or Wi-Fi seamlessly and without interruption whether playing a mobile game or streaming a video and enjoy how A54’s Improved Speaker is noticeably louder. Despite the speed, your phone always stays cool as A54’s Optimal Heat Dissipation uses up to 5 temperature sensors and a large graphite sheet, strategically placed throughout the phone.
The phone’s performance comes together and can be seen when you turn on A54 and enjoy its HD+ Screen, powered by an LCD display. Not only does A54 offer a flicker-free user experience at low brightness that reduces eye fatigue, but with a Single Punch-Hole Display, the screen is large with an 89.2% screen-to-body ratio and a small aperture. There is even a small bonus, as the ring around the Front Camera lights up for dazzling selfies. As smartphones are designed to be mobile, the screen’s visibility is essential whether indoors or outdoors. This is where features like Sunlight Screen and Moonlight Screen enter the picture to ensure a smooth experience in every scenario.
Performance is Power: Finger-tip Convenience & Premium Quality
ColorOS 7.2 on A54 introduces Black Screen Mode. You can switch this feature on, which turns your screen black as you’re playing a video to not only conserve your battery life but also enable you to conveniently use online video apps to stream music. Or you can keep a mobile game running in the background, without draining your battery. One other convenient feature coming to ColorOS 7.2 is Photo Translator, which translates text on photos into the language that users are familiar with.
OPPO A54 is available starting 20th April in India and will come in three colors including Crystal Black, Starry Blue, and Moonlight Gold. OPPO A54 will launch with 4GB RAM + 64GB ROM retailing for INR 13,490 ; 4GB RAM + 128GB ROM for INR 14,490; and 6GB RAM + 128GB ROM for INR 15,990.
OPPO A54 will be available for purchase at Flipkart and Mainline Retail Outlets.
Customers can avail of a flat Rs 1000 instant discount on HDFC Bank cards and Credit Card EMI transactions, complete mobile protection for Rs 1, up to 70% buy-back @ Re. 1, no-cost EMI up to 9 months. Apart from these, existing OPPO Customers can also upgrade their OPPO phone and get a Rs 1000 additional exchange discount.
Mainline Retail Outlets
5% cashback on HDFC Bank, Standard Chartered, Kotak Mahindra Bank, Bank of Baroda, Federal Bank, 11% instant cashback on Paytm; Zero Down Payment scheme from all leading financiers. Apart from all this, there is also the option of No Cost EMI for upto 6 months.
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