With the festival of love fast approaching, we would think that couples across the country are gearing up to plan their day with that special someone but when nearbuy, a leading local commerce player in the country, conducted a Valentine’s Day survey and deep dived into the love secrets of 3000 plus respondents, it discovered something unexpected. The survey reveals the real truth behind the gifting and planning that goes into making this day extraordinary – be it the type of gifts people buy or the amount they spend to woo their sweethearts, or even the different reasons why people celebrate this day.
Commenting on the Valentine’s Day survey results, Ankur Warikoo, Co-founder and CEO, nearbuy said “Our Valentine’s Day campaign is based on the survey insight that majority of people plan their Valentine’s Day spontaneously. Through these video series, we have used quirky characters to showcase large collection of plans available with nearbuy for all those who haven’t made any plans yet. People today are ready to spend and are yet not spend thrift when it comes to Valentine’s. They are online-savvy and are always on a look-out for great offers to make a difference. With our exciting and wide variety of F&B deals, and the findings of this survey, we are aiming to effectively tap the consumers this Valentine’s Day, and offer them some memorable experiences.”
Be spontaneous, buy online and rule the world
If popular perceptions are to be believed, couples spend days rather months to make Valentine’s Day extra-special for their loved one. nearbuy’s recent survey on the contrary reveal that majority of people (62%) do not believe in planning in advance, spontaneity seems to be the name of the game.
One of the most interesting trends this survey spots is how a majority of couples are now open to buying great offers on gifts/experiences (56%) during this special occasion.
Spend not Splurge
40% Indians are willing to fork out an average of Rs.3,000 to buy their spouse a Valentine’s Day gift. The survey reveals that majority of respondents (56%) prefer buying offers online to save, reinforcing the fact that Indians don’t want to go over-board with their Valentine’s Day plans. Just about 10% would go over the Rs.5000 bracket to impress their Valentine.
What, when and where of Valentine’s Day gifting
Well, Valentine’s Day is not just about getting gifts but also about giving gifts. A little tiny unexpected surprise that can make your special someone skip a heartbeat. When asked what people prefer to gift their loved ones, romantic dinners (45%) win hands down, followed closely by a personalized gift (39%). A few chose to gift a helicopter ride (18%) to their special someone.
Break-up with stress
What stresses out most couples (47%) is the planning drill, followed by recognition of their gift (25%), budget constraints (16%) and lastly the task of finding a date itself (13%).
In the mood for love
A majority of survey takers believe in celebrating Valentine’s Day to impress and express interest (43%) in their loved one. A few, however, celebrate as it seems the right thing to do (21%). Other either express gratitude under peer-pressure (13%) or in the hope to get some action (13%).
Based on these insights, nearbuy has also rolled a ‘tongue-in-cheek’ humor social media campaign. The video series showcase the plans made by these quirky yet believable characters from various walks of life and highlight how nearbuy can help every consumer plan their Valentine’s Day.
For those looking for great deals across India this Valentine’s Day, log on to www.nearbuy.com today to discover the best offers for you and your partner. You can also watch the special Valentine’s Day videos on nearbuy’s YouTube channel or Facebook page.
