Pune: OYO Rooms, India’s largest branded network of hotels announced a tie-up with Biotique, the leading made-in-India brand for high-quality personal care products. Biotique products will now be stocked at over 65,000 rooms in OYO’s network, spanning over 170 cities in India.
Commenting on the partnership, Ritesh Agarwal, Founder & CEO, OYO Rooms said, “With this tie-up we are taking our promise of offering a predictable hotel-stay experience to the next level. We started our journey with identifying and solving for elemental issues like hygiene, availability and accessibility. It is now time to move the customer up the value-chain by enhancing their in-room experience. Collaborating with Biotique – an Indian brand with a global appeal, is a step in that direction. We have already started receiving appreciation from customers who are delighted to find popular Biotique products stocked in their room.”
Vinita Jain, CMD, Biotique said, “We are thrilled to join hands with OYO in its efforts to provide quality hotel-experience to travellers. With this partnership, all OYO guests can experience and enjoy our range of high-quality skin and hair care products developed from natural Ayurveda. The partnership will help us expand our reach and cater to a wide and new segment of customers.”
Biotique is a unique blend of Ayurveda with 21st century biotechnology, and boasts of a high-quality range of consumer health, beauty and well-being products. As a part of the tie-up, it is providing co-branded personal-care kit comprising body wash, lotion, shampoo and soap specially packed for OYO. Its commitment to cater to consumers by providing specialized quality products echoes OYO’s promise of a delightful stay through standardized and predictable in-room experience.
OYO Rooms has successfully disrupted the legacy driven business of Indian hospitality sector, creating a sizeable and new market opportunity. It promises comfortable and delightful stays with assured amenities such as an air conditioned room, complimentary breakfast and Wi-Fi with 24×7 customer service support. Guests can use the OYO Rooms App to search and book rooms, order room service (food and beverages), book a cab and also to search nearby restaurants.
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2014 The Global Indian New Network (TGINN)