New Delhi: Parryware, India’s contemporary bathroom solutions brand today unveiled its all new refreshed look of bathroom products. Present at the launch was Mr. Pau Abello, Managing Director, Roca Bathrooms Products Pvt. Ltd, along with the famous celebrity mother, Perizaad Zorabian.
Delivering contemporary and youthful bathroom solutions in India for the last 60 years, the re-launch aims to re-establish Parryware’s leading market position in the bathroom products space. The new refreshed brand identity will offer high-quality and aesthetically-appealing bathroom solutions for the mass segment. With an existing market share of 30% in India, the brand is on a mission to capture leadership position, which aims to increase its presence in all Indian households.
Ecstatic at the relaunch, Mr. Pau Abello, Managing Director, Roca Bathrooms Products Pvt. Ltd said, “We are excited to re-launch Parryware in a new avatar in the Indian market. The Parryware collection will cater to the dynamic urban lifestyle in India.” He further adds, “With a boom in India’s housing sector, we at Parryware endeavor to provide best in class products for our consumers. We will be scaling the length & breadth of the country, thereby enabling us to reach out to a wider audience.”
Present at the event, Perizaad Zorabian said, “For me bathroom has always been a private space; a space to escape and unwind. Hence, bathrooms today, for most of us is a private sanctuary and this, sanctuary should be as beautiful as any other space in a home. As a parent, I want my daughter to also have a space that allows her to experience some of the most beautiful moments of womanhood. Parryware’s new range redefines bathroom solutions and gives us all the best-in-class products to enhance one’s personal space.”
To further establish market presence by end of FY16 across India, the company is targeting to expand retail presence by increasing its dealership network in tier 2 & 3 cities, maintaining high focus on quality, launch new businesses & new channels by end of FY 2015 across India.. The company, which already has seven manufacturing units across key regions of India, will also be ramping up production capacity with a planned investment of INR 150 crore in the coming years for ramping up production capacity, R&D and new product launches
The Parryware range comprise of Sanitaryware, Bathroom Vanity/Furniture, Faucets, Fittings, Kitchen Sinks, Electronic Toilets, Plastic Cisterns, Plastic seat covers and Wellness Products. The refreshed brand identity, comes from core beliefs of constantly evolving its offerings in the segment to keep up with the dynamic demands and lifestyle aspirations of the consumers.
A brief description on the Parryware range of products-
Sanitaryware: The perfect mix of elegance, class and modernity in the designs gives an ultra-modern touch to bathrooms. Available in a choice of colours, the collection’s neutral and pure lines perfectly embody and manifest the spirit of modern living.
WC & Basin Sets starting from INR 4,000 to INR 30,000
Bathroom Vanity/Furniture: Economically priced while innovatively designed, a pick from Parryware’s Bathroom Vanity is the best way to add a flourish of design in every element to any bathroom. Whether you are fond of the vintage, or your style leans more towards modern & minimalistic designs, Parryware has a wide range of luxurious cabinets to choose from.
Starting from INR 9000 to INR 30,000
Faucets and fittings: Pleasing neck, fine curves, and distinctly artful, Parryware’s faucets perfectly highlight the uncompromising attention devoted to detail in design. Permeated with a range of features, these taps come with well-defined contours, and add a touch of natural sensuality and elegance to any bathroom.
Sets Starting from INR 4,000 to INR 10,000
Kitchen Sinks: Parryware presents a range of supreme utility kitchen sinks designed to offer ease of washing as well as cleaning. Offering a number of product choices and customization, the accessories can be the muse for a kitchen – or perhaps the entire home.
Starting from INR 4,500 to INR 32,000
Electronic Toilets: Taking comfort to the next level, Parryware introduces electronic toilet concepts for Indian consumers. These automatic systems are made with the highest quality standards, and being hands free, they doubly assure hygiene.
Starting from INR 35,000 to INR 1,60,000
Wellness: Parryware’s range of bathtubs come with elegant finishes and offer a classically styled tub experience within everyone’s reach. Each model promises design, resistance and durability that appropriately defines the high quality standards.
Starting from INR 12,500 to INR 115,000
For details of the full range and availability, visit http://www.parryware.in/