Mumbai: Parx, the premium casual fashion lifestyle brand today announced the hunt for its brand anthem in association with Rolling Stone. This unique opportunity for music lovers in the country is set to extend a chance to compose a brand anthem of the season for Parx. Rolling Stone with an expertise of five decades in the music domain is enabling the brand to engage with its fans and followers. The entries for this anthem hunt opens on 29th August, 2016 and closes on 25th September, 2016.
Parx Anthem Hunt in association with Rolling Stone invites every musician in the country to take part in this nationwide hunt. Anyone can take part in this contest – be it a band member, music enthusiast, DJ composer or just someone who loves the brand and intends to offer a more sensory appeal to the brand.
Commenting on this launch Pragati Srivastava, Brand Head – Parx said, “We have always been positioned to cater to the needs of our consumers who are looking for dressing up for life across occasions and events. Parx reflects the pulse of the new generation which looks at clothing as a reflection of their attitude and vibrancy. We are thrilled to announce Parx Anthem Hunt in association with Rolling Stone, an initiative to acknowledge the budding musicians in the country and would like to extend this opportunity to every music enthusiasts in the country to come forward and send us your entries that will help us derive our official Brand Anthem for the season.”
Parx Anthem Hunt is association with Rolling Stone consists of a power packed jury comprising of Luke Kenny (Actor, Musician, VJ), Randolph Correia (Pentagram, Shaair n Fun) and Nirmika Singh (Vocalist, Songwriter and Deputy Editor of Rolling Stone magazine). This formidable trio who understand music and fashion will hear the entries and select the winning composition.
A participant needs to create an Anthem which should be an instrumental only version, not more than 40 seconds in duration and has to be an original composition. After one has captured the spirit of Parx in music, one needs to log on to www.parxhunt.com to upload the composition along with a few details and press the upload button. As simple as that!
The best tune will be reengineered by experts and used as the official brand anthem for Parx with due credits. The contest winner will be styled by the brand, win an exclusive Parx Gift hamper and flown down for the launch party in Hard Rock Café, Worli on 6th October in Mumbai.
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