Since the introduction of the internet in our lives, two things that have created a revolution worldwide are social media and eCommerce. Social media has brought the world closer and provided people to express themselves in front of a large audience. eCommerce has provided businesses to reach their customers with ease. E-commerce has also made life easier for consumers, as they have easier access to different brands and can buy their desired products from the comfort of their homes.
As eCommerce is spreading like wildfire, brands are now racing to improve their online presence to create a good impression on customers and edge over their competitors.
So, if you are looking for some ideas that might help you improve your online presence, you have arrived at the right place. In this blog, you will learn about an impressive marketing technique that enables you to enhance the charm of your website and helps in creating an everlasting impression on your customers.
Pinterest does not need any introduction, and it is one of the well-known social media platforms with a massive user base and is a hub of visual-based content. And therefore, businesses are actively looking for ways to integrate Pinterest with their website.
This is where the Pinterest widget comes into the picture. The Pinterest widget is like a functional block on the website that enables users to showcase Pinterest feeds on the website. Various tools provide you with this Pinterest widget and help you embed a Pinterest widget on the website. There are multiple reasons brands actively use Pinterest widgets on their website. The following benefits stand out as some of the prominent reasons for this integration.
There are various other benefits that you can enjoy if you embed a Pinterest widget on website, but it is also essential to know some of the savvy ways of using a Pinterest widget on the website.
We all know that Pinterest is one such platform with ample visual-based content that you can use to improve the beauty of your website. Also, keep in mind that it has ample features that enable users to upload different types of content. Therefore, using them smartly can help you in the long run. So, here are the 3 best ways to use the Pinterest widget for your website.
The single post or content uploaded by the users are Pinterest pins. We all know that Pinterest users are very creative and use the platform extensively to showcase their talent and skill.
You can pick some of the content that you think matches the theme and style of your website or brand and showcase it on your site. This makes the website pleasing to the eyes and helps develop a positive response.
Users often upload images while using a product, so you can find posts that consist of your product and showcase it to your website visitors. It works as social proof and helps customers know your product and understand user perspectives.
The collection of pins is the boards. That means, by using the Pinterest widget boards, you can showcase a good quality of content to your website visitors.
There are different ways to use this feature. Here are some recommended ones-
You showcase the board that has pins related to your industry
Showcase the boards consisting of pins related to your brand
Displays boards with the pins that match the theme of your brand/website
And it goes without saying that boards help improve the look of the website and add some charm to it. Also, if you are showcasing boards related to your brand, it helps your brand win the trust of potential customers and, at the same time, helps customers in their purchase decision.
Pinterest provides a story feature where users can upload content that lasts for 24 hours. You can collect their posts using social media aggregators and showcase them on the website. With the help of this feature, you can promote your limited-time sale, create hype for your upcoming product, or even provide a glimpse of it.
Another smart way to use this widget is to promote your upcoming event or make an announcement.
Pinterest is an excellent platform that consists of incredible visual-based content. You use those content greatly by opting to embed the Pinterest widget on the website. There are various tools readily available in the market that provide you with a Pinterest widget and help in adding them to the website. The examples mentioned above are some of the most innovative ways of using the widget, so try them now and take your brand to new heights.
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