The city scored the highest FitScore in 2017 has dipped to the 8th position in 2019
Pune: Tracing the journey of fitness over the past two years Reebok, Reebok conducted the second edition of country’s first ever fitness survey – Fit India Survey – that reveals the A to Z and F to N of Fitness! Tapping the growing community of FitGen, Reebok has mapped the fitness habits of the over 2200 consumers across nine cities in India – Delhi-NCR, Mumbai, Bangalore, Chennai, Hyderabad, Kolkata, Chandigarh, Pune, and Ahmedabad, in the age group of 18– 35 years. Out of these cities, Pune shows a dip in fitness charts with a score of 5.73 in 2019 as compared to 7.65 in 2017.
PREFERRED FITNESS ACTIVITY AND HABITS: Pune recorded the second least FitScore of 5.73 as compared to 7.65 in 2017. Taking into consideration the number of activities, a number of weekly hours of workout and nutritional awareness of the meals the respondents’ intake are the factors weighted against specific multipliers to evaluate the fit score – which determines the fitness quotient of geography.
EATING HABITS: 91% of the fitness enthusiasts from the city prefers their main meal home cooked. Additionally, 47% of the Pune eat out/ order a takeaway at least once a week. Pune and Delhi/ NCR fares well than the rest of the metro cities when it comes to consuming vegetables. Pune (37%) based respondents consume dietary supplements the least. This demonstrates the city’s bent towards healthier food options.
Revealing the Reebok Fit India Survey 2.0 results Mr. Sunil Gupta, Brand Director, Reebok India said, “We at Reebok know that through fitness, and through movement, people will benefit. It is exciting for us to see how India is working harder (and smarter) to increase its fitness quotient, and for us to be an integral part of that journey. We are committed to helping people become the best version of themselves, and findings from this year’s survey make us believe that we are headed in the right direction.”
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