The camp is being held at Pune for the first time as part of Ferrero’sglobal CSR project to promote active lifestyles among children
Pune: Ferrero, one of the largest chocolates and confectionery company in the world, is bringing their global CSR program Kinder+Sport‘Joy of Moving’ camp for the first time to the city of Pune. The 6th edition of Kinder+Sport camp will be inaugurated on 28th May by Mr. Satish Magar, Managing Director, Magarpatta City and National President of CREDAI and Mr. Stefano Pelle, Managing Director of Ferrero India in the presence of other dignitaries and key members of Ferrero India.
As part of its continuing efforts to bring the joy of movement into the life of every child, Kinder+Sport has developed the ‘Joy of Moving’methodology, an innovative educational model, based on games and dedicated to the all-round growth of children. Developed in association with Rome University “ForoItalico”, MIUR of the Piedmont Region and the Italian Olympic Committee (CONI), the method is based on games created to promote the physical, cognitive and social development of children and increase their life skills. This methodology will be implemented at the Pune camp.
The week-long camp will take place from 28th May to 1st June at theVidya PratishthanMagarpatta City Public School at Pune. The children participating at the camp will be divided into 3 age groups (7-8 yrs, 9-10 yrs, and 11-12 yrs) based on their physical and psychological-behavioral characteristics that are specific to their age groups. 55 children are expected to take part in this camp.
Previously trained instructors from Vidya Prathisthan school at Baramati, who were involved in the previous Kinder+ Sports camps and specially trained under the Kinder+ Sports trainers from Italy, will lead the camp at Pune together with the physical instructors from Magarpatta city school. This camp is in line with Ferrero’s global social responsibility program that focuses on promoting active lifestyles by empowering dynamic play and diverse sports and making physical activity a fundamental aspect of the daily lives of young children.
Speaking on the occasion, Mr. Satish Magar, Managing Director, Magarpatta City and National President of CREDAI said, “Ferrero has worked with the dual agenda of building a sustainable business while benefitting the local communities. It is a great opportunity for the students of Vidya Prathisthan Magarpatta City Public school and I am certain that more children will be benefitted by participating in Kinder+Sport ’Joy of Moving’ camp in the coming years.”
Mr. Stefano Pelle, Managing Director of Ferrero India said, “We are excited to launch the Kinder+Sport program at Pune after having continuous success at the Kinder+Sportcamps organized at Baramati since 2014.”Mr. Pelleadded, “The Kinder+Sportprogram takes its commitment seriously and has been making steadfast efforts to integrate the ‘Joy of Movement’ into a child’s daily life.”
Since its genesis in Baramati in 2014, the program has received active participation of over 400 children every year. The Kinder+Sportprogram operates globally together with international partners such as Olympic Committees, Government Institutions, sports federations, and Associations. With these diverse partners, the program has developed strong and continuing relations based on common goals and support for programs dedicated to schools and children. The CSR project consistently cultivates responsibility and respect among younger generations globally.
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