Pune, 28 November 2018: As a part of its endeavour to build stronger connections with its fans and stakeholders, players of Puneri Paltan, recently had a meet & greet session with dealers of BKT Tires and Force Motors Limited employees. Puneri Paltan is going beyond the norms of sponsorship to enhance the association with its stakeholders. Puneri Paltan players were welcomed in traditional Puneri style with tilak and flowers.
The dealers of BKT Tires and Force Motors Limited employees were exhilarated to meet Puneri Paltan players. During the interactive sessions, Puneri Paltan players shared interesting stories about their kabaddi journey and answered all the questions their fans had about the game. The players took test drives of Force Motors tractors and vehicles in their Pune factory. There was also a photo op with the players.
Commenting on the occasion, Kailash Kandpal, CEO, Puneri Paltan, said, “Our partners are an integral part of the team. Our partners initiate and integrate such engaging activities with Puneri Paltan to amplify their association. This not only gives mileage to the brand but also helps our partners gain more from their alliance with a sports team.”
Commenting on the occasion, Prasan Firodia, Managing Director, Force Motors Limited, said, “We are delighted to host the Puneri Paltan team at our factory. Our association with this team was a strategic move as the DNA of this indigenous and earthy sport matches with our fully indigenous, rugged, reliable Balwan Tractors, Trax people movers and the Kargo King pickups. This has also given our employees an opportunity to interact with and encourage their favourite players. I wish Puneri Paltan success in their coming matches and look forward to their winning a podium position this year!”
Commenting on the occasion, Mr. Rajiv Poddar, Joint Managing Director, BKT Tires, said, “Puneri Paltan is one of the most well-known teams in the Vivo Pro Kabaddi League. In addition to the association, allowing us to strengthen our brand before the large fan base of the team in Pune and indeed, across India, we are delighted that the partners are also working together to amplify this association by taking Kabaddi to the fans. This includes facilitating opportunities for our key stakeholders to engage with athletes that they not only idolize but also easily identify with, with some of these fans travelling over 200 kilometers to meet these superstars.”
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