Debut with a 6-screen property in the Steel City Rourkela
INDIA: PVR Cinemas, the largest and most premium film exhibition company in India, announced the launch of its first multiplex in the state of Odisha in Rourkela. Strengthening its footprints across key markets, the newly launched 6-screen property at Forum Galleria Mall is integrated with best-in-class theatrical solutions and a host of personalized hospitality services to offer an immersive and seamless cinematic experience. With this opening, PVR Cinemas marks its debut in the state of Odisha and consolidates its foothold in the East with 51 screens across 12 properties in 5 states.
Located in the steel city of Odisha, the new property has a total seating capacity of 987 audiences and has the last row of imported recliners with leatherette upholstery, a USB charger, and a swivel table for dining inconvenience providing utmost comfort to guests. In addition, a wide range of gourmet delicacies served in the luxury of comfortable recliners further adds to the property’s unique offerings. The central location of the cinema in the heart of Rourkela city ensures wide connectivity and easy access to cine-goers.
Styled in modern design language with sophisticated material finishes provides a look of elegance and luxury to the multiplex. A visually stunning foyer with trapezoidal-shaped chandeliers gives a sense of grandeur and provides a warm and welcoming ambiance. To provide an unparalleled captivating and immersive experience, the 6-screen property is equipped with cutting-edge cinematic technologies including 2K RGB+ Laser projectors for ultra-high resolution and brightest images, Next-Gen 3D screens for visibly deeper 3D content, and Dolby 7.1 for an unparallel surround sound experience
Commenting on the announcement, Mr. Ajay Bijli, Chairman and Managing Director, PVR Limited said,
“Our endeavor is to craft new experiences and innovation for movie lovers across the country. We are extremely delighted to introduce PVR Cinemas in the state of Odisha, which reiterates our commitment to strengthen our presence beyond metro cities. We are consciously foraying into the rapidly expanding sub-urban markets to address the growing demands for the big-screen experience. With a strong film lineup and a huge pent-up demand from movie connoisseurs, we are ready to welcome audiences to our safe and secure cinemas for an unmatched movie-viewing experience’’.
“India is fast evolving as the hospitality capital of the world and we at PVR are trying to reinvent and redefine the cinema experience for our patrons so as to provide them with a memorable one each time every time they visit us. Setting our foot in East India with this cinema in Forum Galleria Mall, Rourkela, we are looking forward to expanding our footprint in Odisha with more cinemas coming up in Bhubaneswar and Rourkela in the near future. We are looking forward to delighting our customers with the choicest of F&B offerings alongside the best of Hollywood, Bollywood, and regional cinema and do hope to become their preferred option for out-of-home entertainment. Welcome aboard to a world of comfort, luxury, convenience, and happy memories’’, said Mr. Pramod Arora, Chief Growth and Strategy Officer, PVR Limited.
With this launch, PVR strengthens its growth momentum in FY 2022-23 with 854 screens at 173 properties in 74 cities (India and Sri Lanka).
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