Anil K Beejawat, CEO, RAK Ceramics India
Looking to cater to the rising HNIs in Pune
PUNE: RAK Ceramics, India’s largest ceramics brand today re-opened its Experience center in Pune. The experience center is in line with RAK Ceramics’ vision of bringing a global range of luxurious ceramic bath ware products for the Indian audience at a competitive price.
The newly designed 5,000 square-foot store has a contemporary and aesthetic look and feels with products both from the brands’ plants in India and UAE. Being a global trendsetter, the company plans to introduce a more international range of products in the coming months.
RAK Ceramics is one of the fastest-growing brands in this category in India. The brand has grown 33% this year so far over last year. The company has 8 showrooms in India with 2 stores in Maharashtra. The current experience center in Pune will cater to customers in Pune and the rest of Maharashtra.
Apart from this store in Pune, RAK Ceramics will also re-open a grand store in Mumbai in the coming week. The center will allow customers to get a first-hand experience of an international quality showroom right in heart of Pune. Currently,114 dealers are associated with the brand in Maharashtra in various districts like Pune, Sangli, Satara, Kolhapur, Solapur Jalgaon, Nasik, Nagpur, Aurangabad. There are plans to widen this network of dealers and sub-dealers to deepen the market penetration.
Anil K Beejawat, CEO, RAK Ceramics India while inaugurating the experience center commented that “Pune is an evolving B2B and B2C market that has tremendous potential. We are delighted to reopen an international quality experience center in Pune. We look forward to catering to the rising audience of Pune and Maharashtra who want the best products of International quality and standards.” Speaking on the expansion plans, he added that “We are committed to giving the best experience at all our stores and that is why we are looking to revamp all our other stores in India. Apart from this we also plan to open more centers in Lucknow and Kolkata.”
Anil further shared about opportunites of collaboration and empowerment of the Indian ceramic unorganized sector with technology and business process in selected zones to enhance RAK’s market share and create a more enriched and deep-reaching experience and availability for consumers.
RAK Ceramics is the only multi-National ceramic company in India with an international range at a domestic market price. They have a presence in over 150 countries with offices in UAE, India, and Bangladesh. The company has an annual turnover of US $1Billion and employs more than 12000 people.
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