Ludhiana: Among the vintage and Bollywood memorabilia collection that will go under the hammer online from October 13 is a rare magazine from 1944 featuring a Sikh sepoy in the World War II on its cover page.
The magazine called ‘Picture Post’ published by Hulton Press Limited, Shoe Lane in London features a sepoy Santa Singh who was one of the Sikh soldiers fighting with the 8th Army.
A black and white photograph capturing Santa Singh aiming with his weapon was placed on the cover page of the magazine with striking bold red borders. Costing $4 in 1944, the rare magazine cover will now be auctioned with its reserved price expected to be within Rs 1.75 – 2.25 lakh that is $2600 to $3,500 approximately.
An exclusive preview of vintage collection including this rare magazine cover was held at a hotel in Ludhiana late on Thursday, organized by Bidsvilla in partnership with London-based Conferro heritage which would be holding online auction of products worth Rs 12 crore next week.
With a handwritten note by Gandhian J B Kriplani on the principles of Mahatma Gandhi, a picture book by Bharat Sahay ‘Bapu Ke Path Par’ will also be auctioned at an estimated base price of Rs 6.75 lakh. The book published in 1948 cost Rs 5 that time and in the handwritten note Kriplani has expressed his resentment over politics that went on between Jawahar Lal Nehru, Mohammad Ali Jinnah, and Sardar Vallabh Bhai Patel then.
Girijesh Jha, 29 an IIT-Kanpur pass out who co-founded bidsvilla.com with his peer almost an year back, told The Indian Express, “The idea behind creating an online marketplace for the vintage lovers is to bring them on one platform. We are collaborating with collectors from all over the world and trying to bring maximum rare items up for auction.”
He added that the reserve price for vintage collectibles has been kept at affordable Rs 50,000 to Rs 5 lakh while movie memorabilia starts from Rs 20,000 to Rs 1 lakh only.
The costliest would be fine arts collection starting in lakhs and going up to crores.
Ajay Seth, a third-generation collector in his family with roots in Lahore, said, “After Delhi and Mumbai, Ludhiana was selected for this preview in India because of the cosmopolitan culture that city has and, of course, being industrial hub, people here are capable of spending of such auctions. They have liking and taste for such rare items.”
Other items that would be on auction include – vintage editions of The New York Times, Iraq Times (May 28, 1964 with banner headline declaring Jawahar Lal Nehru’s death), The Charlie Chaplin posters of ‘A King in New York’ and ‘Carnival’ worth Rs 25,000 to Rs 35,000, rare advertisements of vintage cars like Buick, BMW, Porsche, Volkswagen, poster of Hollywood classic ‘The 39 Steps’ by Alfred Hitchcock, posters of Bollywood classics like Baiju Bawra, Pyaasa, Mother India, Guide, Mughal-e-Azam etc.
The modern and contemporary art collection will include creations of F N Souza, V S Gaitonde, M F Husain, Rabindranath Tagore, Jamini Roy, N L Bose etc.
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