Ratan Tata hints at making JLR brand in India, says JLR’s future bright

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Coventry, UK: Bullish on Jaguar Land Rover, top industrialist Ratan Tata has hinted at Tata’s manufacturing these marquee brands in India, Eastern Europe and the US, even as he advised against “running before one can walk”.

Tata, who steered the expansion of the $103-billion Indian group for over two decades with a number of takeovers such as Jaguar Land Rover, also said that once he thought there was “no talent or capability in the UK” and he would not have been attracted to JLR had his views not changed.

“Making an investment in the UK would have been a much more arduous decision,” Tata said in an interview here.

He gave credit to Warwick Manufacturing Group Chairman Lord Kumar Bhattacharya for forcing him to a visit here that eventually changed his views.

Speaking about the road ahead for JLR, Tata said, “The future is quite bright. (But) we shouldn’t run before we can walk. We should grow with moderation but at the same time we shouldn’t let markets go without addressing them.”

Tata, 77, now Chairman Emeritus for India’s largest business conglomerate with over 100 companies, had overseen in 2008, as the group chairman, the $2.3-billion takeover of the then struggling British luxury carmaker JLR.

The two brands have seen an impressive turnaround in their fortunes since then with sales and profits having risen year on year. JLR posted a record full-year retail sales of 462,678 units in 2014, which was double that of 2008 figure.

Tata said that the group will do “more” than just assembling these marquee car brands in India, while some states in the US and countries in Eastern Europe were giving good incentives to attract investments.

“We are assembling Jaguars and Range Rovers in India and as the Indian market grows, JLR will do more in India.”

The centre, backed by Tata Motors, is being set up as an innovation hub for future technologies and design in the automotive sector.

“This was something Professor Bhattacharya had authored as it were. I share with him the great aspiration for the technological front in the UK. I thought there was no talent or capability in the UK until he forced me on a visit. I was wide-eyed with the talent that exists here. Ever since I have been a great supporter of bringing manufacturing back to the UK. If that had not happened, I probably would not have been attracted to Jaguar Land Rover,” Tata said.

The NAIC also has JLR, one of Ratan Tata’s major investment success stories as a key partner.

“I am very proud, and very appreciative of all the people at JLR, the leadership that Ralf Speth (JLRCEO) has provided and the spirit of the work force who worked shoulder to shoulder to bring the two venerable brands back to their original glory. That spirit is key and there is a great sense of pride in what the company is doing,” he said.

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