The wait is over as Road to ULTRA, organized by ULTRA WORLDWIDE– the world’s biggest independent festival brand – gears up to make its way into the Indian subcontinent with Crocs as the footwear partner.
The two day festival, ‘Road to ULTRA’ India, will be highlighting the Grammy Award Winning DJs THE CHAINSMOKERS, with two shows in Mumbai and New Delhi, on the 7th and 8th September, respectively. The road to Ultra will be a gateway for many rising stars that are making their mark in the entertainment industry and showcase a plethora of artists including Slushii, Rezz, Getter, Sam Feldt, Mykris, Lost Kings and many more.
On the announcement Deepak Chhabra, M.D Crocs India said, “Crocs is thrilled to be the footwear partner at the Ultra Worldwide – Road to Ultra India. It’s clear that fashion and music world share a close relationship; they both celebrate and encourage creativity. With a massive fan base, sometimes in millions and the ability to instantly connect with consumers, musicians and performers, this event is a unique platform for us to reach our audience.”
Expressing her excitement, Bhavna Tewari, the E-Commerce & Digital Marketing Manager at Crocs India, says “I am thrilled about this association. To be partnering with Ultra Music festival feels like a dream come true. We at Crocs are constantly looking at innovating and exploring new associations. This event is indeed a unique platform that has been untouched and we are really looking to make this a huge success.”
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2014 The Global Indian New Network (TGINN)