Pune, December 24, 2018: Velocity MR, a leading market research and analysis company announced the results of their pan India study to understand the celebrations and shopping patterns of respondents for this New Year’s Eve. The national survey was conducted among a sample size of 2,010 respondents and covered prominent Indian cities including Delhi, Kolkata, Mumbai, Bangalore, Ahmedabad, Hyderabad, and Chennai.
The study reveals that 6 out of every 10 people preferred partying at home or friend’s home during New Year’s Eve, with a significantly higher number of people planning to travel within India and go on long drives during New Year’s Eve. The study also showed that 73% prefer shopping online. Velocity MR surveyed for a second year in succession to understand shifting trends in this segment.
Adds Jasal Shah, Managing Director & CEO of Velocity MR, “Over the past few years, India has matured as a market and grown at a rapid pace. The Indian E-commerce industry has been on an upward growth trajectory, with increased adoption of smartphones giving rise to a new level of the consumer experience. The same can be observed in this study, which shows an increasing trend for online shopping and gifting.”
He further adds, “With all the westernization, New Year’s Eve has become one of the most celebrated days all across the country. People like to celebrate this eventful day with family, friends and loved ones. It can be observed through this study that people prefer staying at home than standing in line for drinks or waiting in the cold for an oversold Uber.”
Highlights of the Study
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