Curated a one of a kind elevated experience in association with renowned rapper Borkung Hrangkhwal
New Delhi, March 19, 2017 – Taking inspiration from Reebok Classic’s 70s, 80s and 90s designs, the ZOKU RUNNER fuses the brand’s rich heritage with advanced design and directional style. Paying homage to ZOKU’s Japanese translation – to be continued or to be part of a tribe – the ZOKU RUNNER is a direct descendant of the original Classic, celebrating the brand’s Vector through a modernized and updated silhouette.
To launch the much-awaited shoe in the athleisure space, Reebok curated an exhilarating and exuberant experience. The event gave guests the ultimate experience from the world of Music, launching the shoe with a novel ‘unboxing’ rap video by acclaimed rapper artist, Borkung Hrangkhwal. The venue was set up with unique art installations, container format pop-up stores and an engaging walk through designed with graffitis that narrated the story of the classic ZOKU. Additionally, there was an all-day long art workshop for Pearl Academy Students, on graffiti and knit thread work.
A product of evolution, the ZOKU RUNNER weaves Reebok’s past into its future, with the brand’s synonymous crosscheck at its core. Created by Reebok’s founders in 1980, the crosscheck brandmark was inspired by a flock of birds and symbolizes momentum and movement, reflecting the idea of continuous evolution. The ZOKU RUNNER reinterprets the symbol in a moulded TPU cage for a modern look, playing with translucency and prints to show the versatility of this iconic design. Crafted out of Reebok’s newest upper and most superior digital knitting technology, ULTRAKNIT, the ZOKU RUNNER allows a sock like feel and a fashionable look, as its breathability and ultra-light feel delivers extreme comfort while reducing material waste.
Priced at INR 15,999/-, the sleek, streamlined ZOKU RUNNER is available for both men and women in a series of seven understated, versatile colorways at Reebok CP, Reebok Colaba, VNV and Myntra. Thus, without much ado, this pair of Reebok should get you to the nearest store, to sport the funkiest look of the town with these classic pairs!
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