Richardson Hotels have implemented Guestline’s fully integrated, multi-property solutions across their portfolio of five award-winning hotels in Devon and Cornwall. Originally using a selection of different suppliers, the group were keen to streamline operations and consolidate vendors to deliver a uniformed approach across the hotels, ensuring consistency throughout.
When sourcing a new provider, Richardson’s identified the need for a solution that would drive direct bookings, improve reporting and centralisation across the group and offer multi-channel management. Guestline’s business model represented a lower cost of ownership for the group and a financially viable option for them.
The hotels installed Rezlynx PMS, Guestline Distribution, EPoS, Advanced Conference and Banqueting Manager, PCI solutions and the Premier Spa interface.
Robin Williams, Group Financial Controller at Richardson Hotels added, ‘Although we’d only had our previous systems for 5 years, the commercial arrangement that Guestline presented to us was too good an opportunity for us not to consider.
We were keen to explore options to help us drive bookings through multiple channels and increase direct bookings through our own website. The Guestline model proved the most cost effective solution to satisfy our group-wide requirements and allowed us to switch systems with minimal risk.
We were pleased with the efficient installation and how versatile the systems are – my team have been able to pick them up in no time at all and utilise the range of functionality to its full potential.’
Through the Channel Manager, the group can expose all their inventory across multiple channels to drive exposure and bookings which are then seamlessly transferred into the PMS. The online booking platform enables the group to drive repeat business direct.
The group can manage and flex rates across all channels quickly and effectively which has generated additional revenue and occupancy. It was essential that the new systems offered centralisation to enable one reservation team to deal with all the bookings across the group. Additionally, each site can still access their own systems to process bookings and manage front of house operations.
The systems were installed across all hotels over 2 weeks and within 3 months of placing the order. They were set up separately at each site and there was no downtime or disruption to normal service. With PCI compliant solutions, all transactions and data are processed safely and securely minimising the risk of credit card fraud and lost revenue.
Richardson Hotels are a collection of five hotels, situated in some of the UK’s most stunning locations on the Devon and Cornwall coasts. Their properties include The Falmouth Hotel, Cornwall, The Fowey Hotel, Cornwall, The Grand Hotel, Torquay, The Grosvenor Hotel, Torquay and The Metropole Hotel, Padstow.
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