Riding on sustained domestic sales, Royal Enfield, from the stable of Eicher Motors, is looking at substantially expanding its overseas portfolio. The niche bike brand that exports its motorcycles to the US and some 40 other countries, is now focusing on France and Spain in a big way.
The company, which has over 80 dealerships across France, and 25 in Spain, has recently come up with its first exclusive outlets in Madrid and Paris. These new outlets are a part of Royal Enfield’s growth strategy in Europe and focused international thrust of leading and expanding the global mid-sized motorcycle segment (250-750cc), said officials.
This expansion comes close on the heels of the motorcycle brand posting sales of 44,138 units in combined domestic wholesale and exports in October 2015, recording a growth of 73 per cent over same period last year. The bikemaker had also registered over 50 per cent sales growth for the April-September period, at a time when the overall motorcycle sales in India had been down 4.06 per cent during the six-month period.
In France, the brand has witnessed an upward growth of 60 per cent in the first seven months of 2015, compared with the same period last year. In Spain, while the two-wheeler market has grown by 23 per cent, Royal Enfield registered a sales growth of 300 per cent between January-August, 2015, company officials said.
Back home, the brand is gearing up for its annual event, Rider Mania, to be held between November 20 and 22 at Goa, where more than 5,000 riders from across the country are expected to ride down to attend. The three-day extravaganza of music, mirth and motorcycling skills, is aimed at promoting the brand by bringing together Royal Enfield fans and enthusiasts and build a motorcycling community in India.
Royal Enfield makes bikes like Bullet, Classic and Thunderbird.
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