MUMBAI: Salesforce, the global leader in CRM, today announced USD $240,000 in grants to six NGOs across India focused on bridging inequalities in society and making education and nutrition accessible during these unprecedented times. The grants will go to six organizations — The Akshaya Patra Foundation, United Way of Hyderabad, Anthill Creations Foundation, Goonj, SOS Children’s Villages of India, and Protsahan India Foundation — and in a collective effort to help benefit the lives of over 15,000 people across the country.
Arundhati, Bhattacharya, CEO and Chairperson, Salesforce India said, “At Salesforce, we believe that business can be a platform for positive change. The technology industry has played and continues to play a unique role in connecting people forced apart by this pandemic, keeping supply channels open, tracking the disease, and in multiple other ways. As we help organizations adapt to change and embrace digital transformation, we also believe in reaching out to individuals bridging inequalities that curtail innovation. These grants reflect our commitment to empowering individuals with enabling skills and creating an equitable future for all.”
These grants reflect Salesforce’s ongoing commitment to help ensure the Indian workforce of today is equipped with the skills and experience needed in the professional workforce of the future, especially in tech careers.
Business as a platform for change
Business leaders are directly under pressure to step up and ensure that their businesses act responsibly rather than just pursuing financial success.
The technology industry can play a unique part throughout this pandemic in striving to keep people connected and help organizations adapt to change and embrace digital transformation.
Recent Research commissioned by Salesforce titled ‘Global Stakeholder Series’ surveyed 20,000 people globally, including 2,000 people across India, that focused on gaining insights about the participants’ perceptions of the future of work. Salesforce believes business can be the greatest platform for change and is committed to listening to all of its global stakeholders on major issues impacting the world. Insights from the research highlight the importance of businesses to prioritize closing inequalities, and businesses in India are in a position to do so :
Shridhar Venkat, CEO, The Akshaya Patra Foundation said, “As schools continue to remain shut, Akshaya Patra through the grants made by Salesforce will be able to serve thousands of children and their families, protecting them from hunger, while offering these children a chance to continue to learn and grow. We are deeply grateful to the team at Salesforce for their generosity and support which will help us expand the program and help more children.”
Jaswinder Singh, Executive Director, Protsahan India Foundation said, “Salesforce believed in us and invested in our slum digital program to help promote creativity and innovation at the grassroots and inspire girls from some of the toughest backgrounds to pursue STEM careers. Technology for these girls is way more than a computer, it’s an outlet for their expression, their dignity, and their financial independence. With support from Salesforce, we’ll be able to extend the impact by reaching over 1200 girls this year.”
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2014 The Global Indian New Network (TGINN)