New Delhi: Samsung Electronics on Wednesday launched its second Tizen-based smartphone, Z3, reaffirming its commitment to strengthen the device portfolio on the operating system and its ecosystem in India.
The product will be available across all Samsung’s retail channels from the coming week at a price of Rs 8490. In the online space, it’ll be available exclusively on Snapdeal.
The next generation Tizen smartphone, Samsung Z3, designed and manufactured in India, has been packed with a host of services and features for first time smartphone adopters in India.
“The launch of Samsung Z3 re-emphasizes India’s significance as a key centre for innovation and development on the Tizen operating system, with India being the first country to globally launch the Z3.,” Asim Warsi, Vice President, Marketing, IT & Mobile at Samsung India, said.
“We were encouraged by the huge popularity of Samsung Z1, the first Tizen OS powered smartphone that sold over one million units within six months of its launch earlier this year?,” he added.
The Tizen OS has seen significant growth as an ecosystem, the company said.
Samsung is targeting the first time smartphone users with the Z3. Tizen helps deliver high levels of customization, given that it is an open source platform, the company said.
Samsung Z3 comes preloaded with a new Rewarding platform My Galaxy, which would extend personalized exclusive deals and offers to consumers. Samsung’s exclusive partnership with Mix Radio. The incorporation of new features such as Ultra Data Saving mode, which offers up to 40% mobile data savings, coupled with Ultra Power Saving mode makes Z3 efficient, the company said.
These feature when combined with Z3’s efficient Tizen platform and premium design at an attractive price point makes the device a very compelling smartphone of choice for first time smartphone up-graders.
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