Key event reveals latest looks for the coming season and features runway show for Emporio Armani Fall/Winter 2018 collection
(Macao, 2018) – Sands Resorts Macao hosted Sands Macao Fashion Week (SMFW18) from Oct.18-24 with fashion events, in-store promotions and exhibitions across the integrated resort. A highlight were the Walk on Waterrunway shows at Shoppes at Venetian on a purpose-built catwalk on The Venetian® Macao’s canals, alongside Boutique Shows at Shoppes at Parisian and other special events open to both the industry and general public throughout the week-long celebration. SMFW was conceived to showcase the many retail brands available at Sands Shoppes Macao plus support local Macao up-and-coming fashion designers.
Following on from the success of last year’s inaugural event, SMFW18 was launched with renowned label Emporio Armani showcasing its Fall/Winter 2018 collection in collaboration with Rainbow Group at an exclusive VIP gala event held at The Venetian® Macao’s palatial main lobby on Thursday, Oct. 18, attended by over 220 celebrities and fashion elite from around the world.
Celebrity models leading the runway included Liee, Hao (Hao Yun Xiang), Lina Zhang and Zhang Hui Jun, while in the audience were renowned Chinese actor Zheng Kai, actress Karlina Zhang and actor and singer Jiro Wang.Also attending the event as a special guest was actress and singer Qi Wei.
The Walk on Water shows kicked off with the debut 2019 Spring/Summer collection from talented local Macao designer Nuno Lopes. The first Macao designer to be featured in Vogue magazine and participate in London Fashion Week, Lopes showed his 40 ready-to-wear and haute couture looks.
As part of Sands China Ltd.’s ongoing campaign to support Macao’s cultural and creative industries, the closing show, hosted by the Macau Productivity and Technology Transfer Center, highlighted other local designers, with ten Macao fashion brands presenting exciting new collections. Eight local designers also showcased outfits as part of an exhibition which took place at The Parisian Macao’s Rotunda throughout SMFW18.
Other fashion events and offers included a Your BAZAAR Statement Tee vending machine, Cosmopolitan Fashion-style Reverse House photo booth, Versace Chain Reaction pop-up, Versus Versace promotion campaignand Victoria’s Secret Dream Angels collection pop-up.
David Sylvester, Executive Vice President of Global Retail, Las Vegas Sands Corp., said: “After last year’s successful inaugural event the industry demanded Sands Macao Fashion Week become a permanent fixture on the international calendar. For our second edition we have again presented a series of thrilling shows, parades and exhibitions featuring some of the world’s biggest brands, alongside stars of the local fashion industry, highlighted by the launch of the Emporio Armani Fall/Winter 2018 collection.”
“The continued success of this now indispensable event would not have been possible without the support and participation of everyone who attended, along with our partners and the Macao Government, and we would like to express our wholehearted gratitude.”
SMFW18 highlighted Sands Resorts Macao as a vibrant regional fashion hub alongside Macao’s own growing industry, and shined a spotlight on outstanding local designers.
For more information about Sands Macao Fashion Week, please visit: https://en.sandsresortsmacao.com/smfw.html
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