While you may be used to receiving SMS messages from brands and companies you’ve signed up too while they promote their latest sales event or offer, you may not be used to receiving text messages from your schools and universities. Still, more of these institutes are starting to use the technology for themselves.
As a college or school, using SMS marketing can be a great way to stay connected to parents and students alike, making it easy to communicate important messages and keep everyone in the loop, especially when you consider over 98% of all Americans have access to a mobile phone.
With this in mind, today we’re going to explore the top tips you need to know to make the most of this available technology and keep communication optimized.
Use for Emergency Alerts & Broadcasts
The world can be a scary place, especially with events like school shootings and protests, and the COVID-19 pandemic, and being able to keep in touch with students and parents at a moment’s notice could mean the difference between life and death. If you need to get in contact with everyone fast, an SMS emergency broadcast could be the best way to do it.
With around 91% of all Americans keeping their phones within arm’s length at all times, this is an effective way to get in touch. You can then also use this service to convey post-emergency information if required.
Set Up Automatic Services
There are a ton of automatic services and features you can use with your SMS broadcast service that can help convey important information to the people who need it most. For example, you could use broadcasts to send out student recruitment advertisements and job opportunities, or reminding individuals when they have appointments, as long as you have someone who can set these up on an individual basis.
If someone needs to pay a fee for something, you can send a broadcast to their individual phone to remind them that it needs to be paid. These are all services that can be integrated with other services and software, as long as you set them up and research what technology works together.
Help Students Live Balanced Lives
The lives of college students are not the easiest, and sometimes all your students will need is a little reminder to help them lived balanced and healthy lives where they can be happy. Texts like reminding people to manage their money, drink enough water and get enough sleep, and tips for studying could be the make or break difference to some students.
Don’t Overload Students
Just because you have the ability to reach out and connect with lots of students, that doesn’t mean you need to bombard them with text messages every single day. In fact, this can actually cause a problem because many people will simply unsubscribe from the service or will just ignore your messages and swipe them away when they come up.
Only send important information to students as and when you need too or offer a sign-up service where students can sign up for specific SMS services, and won’t have access to them all unless they want them.
Don’t Forget to Train Staff
On your staffing team, you’ll probably have a couple of people who’ll have access to your SMS software, so they can contact students individually and create broadcasts. You need to make sure these staffs are trained, so they know how to use the software safely and effectively.
There’s no way you want a mistake where someone has mental health or sexual advice meeting that’s broadcast to the entire campus, nor do you want a staff member to leave access to the software open where student’s personal and private information and contact details can be leaked.
These kinds of security breaches can leave you in a lot of trouble legally, and the trust your students have for your SMS service will be all but gone, meaning your efforts of setting it up will be for nothing.
Author: Katherine Rundell is a content manager at OX Essays and Term paper writing service. Katherine writes about SMS marketing and communications tips for schools and universities; she also is an online blogger at Assignment Help website.
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