The campaign, Filmstars kee nahi, science kee suno highlights the reality behind celebrity-endorsed beauty bars in India
MUMBAI: Sebamed, a reputed German personal care brand with a legacy of 50+ years, has been a world pioneer in pH 5.5 based product portfolio. It has always believed in earning consumers’ trust with highly efficacious products. With this ethos, the brand today released a disruptive campaign, Filmstars kee nahi, science kee suno to demonstrate the superior benefit of Sebamed’s cleansing bar over market leaders in the soap category.
Commenting on future plans, Shashi Ranjan, India Head for Sebamed, said, “At Sebamed we stand for truth and transparency. During these unprecedented times, our wide portfolio of Skin & Haircare products with unique pH 5.5 benefit offers the new Gold standard to the consumers. We remain strategically committed to investing in attracting the best talent, creating engaging brand stories, and driving rapid distribution expansion across channels.”
The evidence-based campaign develops a compelling conversation urging customers to make informed choices and listen to science.
Speaking on the campaign, Konark Gaur, India Head of Marketing for Sebamed said, “Consumers today are re-evaluating their brand choices and are looking for brands that deliver on their promise. Sebamed, a brand that stands for honesty & authenticity wants to empower the consumers with the right information so that they can choose the best. We believe that product is always the hero and days of gimmicky advertising are counted.”
Creative partner, The Womb said, “The Personal care industry has always been conditioned to follow standard beauty practices in order to make it appealing to the consumers. However, when we came across Sebamed and what the brand wanted to convey to its consumers, we decided to communicate the product truth through our campaign, without any silver coating. Striking the right balance between the bandwagon fallacy and authenticity, the brand is building a connection with its consumers through demonstration-based advertising with an honest approach.”
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2014 The Global Indian New Network (TGINN)