Aims at expanding its offline footprints as a part of new brand strategy
INDIA: Seniority, India’s largest shopping destination for senior citizens, has announced the launch of its first-ever franchise store in Pune. With this store, the company has forayed into the franchise business model and is eyeing a stronger network of franchise-owned stores across the country over the next couple of years.
Seniority follows an omnichannel strategy, having established its e-commerce platform www.seniority.in as well as retail experience zones in 4 cities across the country – Pune, Chennai, Coimbatore, and Bhiwadi. With over 10,000 products ranging from medical and wellness to lifestyle and leisure categories, the company is a one-stop-shop for all needs of seniors and their caregivers. This venture into the franchise model will give an added boost to the senior care market, while also bolstering its presence across the country.
Tapan Mishra, Co-founder, Seniority commented on the launch, “While chalking out the future roadmap for Seniority, the franchise model emerged as a great driver for growth and expansion. According to a CII industry report, the senior care market for medical and lifestyle products is aimed at Rs. 43,000 crores, offering tremendous potential for companies like ours to strengthen our footprint across the country. Our first franchise store launch in Pune will help us leverage the existing strong base of customers we have in the city, while also exploring further opportunities in other cities. We are looking forward to collaborating with enthusiastic franchise entrepreneurs and reach out to more customers to fulfill their lifestyle and health needs. As a proud home-grown company, this venture further supports PM Narendra Modi’s vision of creating an AtmaNirbhar Bharat.”
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