Stamford, Conn.: Beginning tomorrow, Starwood Preferred Guest® (SPG®) members can take advantage of the richest branded SPG promotion ever, Sheraton® Free Weekends. The offer provides an all-access pass to earn and redeem free weekend nights at any participating Sheraton hotel or resort globally. This new promotion is one of many initiatives underway to boost Starwood’s largest, most global brand as part of Sheraton 2020, a sweeping plan designed to solidify Sheraton as a premier global hotel brand of choice, everywhere.
An SPG First
Available through September 30, 2015, Sheraton Free Weekends allows members of SPG, the award-winning loyalty program of Starwood Hotels & Resorts, to earn one free weekend night at any Sheraton hotel or resort for every five eligible nights with the brand. The promotion eliminates restrictions on hotel category, allowing members to redeem their free weekend nights at any participating Sheraton property in the world.
“Sheraton Free Weekends is a bold way to capture the attention of Starwood’s most loyal guests, drive business to our Sheraton hotels around the world and encourage our members to discover exciting new destinations within our vast global portfolio of hotels and resorts,” said Dave Marr, Global Brand Leader, Sheraton Hotels & Resorts and Tribute Portfolio. Starwood CEO on an interim basis, Adam Aron, said, “One of the key missions with our new Sheraton 2020 plan is to turn heads and captivate guests. This is the first of many new initiatives and programs for Sheraton that will signal a new momentum within this storied brand.”
As the richest branded SPG promotion in the history of Starwood, Sheraton Free Weekends brings the best of Sheraton to guests simply and quickly:
Where Will Your Free Sheraton Weekend Take You?
With nearly 80 years of heritage and boasting an extraordinary global footprint in 75 countries, Sheraton has more than 435 hotels offering a wide variety of escapes in enticing destintations, including flagship hotels in many city centers worldwide. With over 145 resorts globally, the brand’s hard-to-rival reach gives guests the opportunity to ski the slopes of Switzerland, practice their putting on premier golf courses in Arizona, wander through the glittering casinos of Macao, or dive in the Great Barrier Reef World Heritage Area.
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