Sharekhan creates a new subsidiary company to enter discount broking category, confident that full service brand Sharekhan continues to be relevant for aspiring India
MUMBAI: Sharekhan, a full subsidiary of BNP Paribas and one of the leading retail brokers in India, announced its Project Leapp to launch into the discount brokering category via a new subsidiary company. For the 1st time in India this launch will start with Beta-Testing its discount broking platform by inviting alpha traders and investors to participate by registering on www.projectleapp.com.
It will allow 100 alpha traders & investors to test its new platform in live-market-mode including many innovations on Watchlist, Detail Quotes, Orders, and Reports and give their feedback to the ‘founding senior leadership team’ of Project Leapp. On a First-In, First-Win basis each of the 100 alpha traders and investors selected will have to give a minimum of Rs. 5 lakhs as margin and will receive 1-year free brokerage as a welcome gift. To be part of the 100 Beta-Testers, people need to apply at www.projectleapp.com.
Once the beta-testing step is done after receving customer feedback, the launch of the project leap will take place during Q2 2020-21.
In 2020, Sharekhan crossed 2 important milestones: 20 years of existence and 20 lakhs clients. More than ever, Sharekhan strongly believes that its full service model is essential to solve customer’s pain point about getting help to better reach their financial goals. With its “intelligent human network” spread across 541 cities it gives Sharekhan the power to aid customers towards their financial goals. As part of this human led full service strategy, Sharekhan will now offer its clients some unique initiatives:
Sharekhan’s CEO Jaideep Arora says “Our approach is to have separate companies and brands for discount broking vs full service as we believe that given India’s low penetration in equity markets there is a lot of relevance for both sub-categories to grow.”
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