AT the SILK MARK EXPO 2020, Chief Guest Smt. Bhagyashree Banayat, IAS, Director, Directorate of Sericulture, Govt. of Maharashtra said that there is a need for awareness on Silk and that more such exhibitions should be conducted.
PUNE: Silk Mark Organisation of India, Central Silk Board is organizing National level Special Handloom Expo – Silk Mark Expo 2020 at Harshal Hall, 153, Kasat Chemical Compound, Opposite McDonalds, Kothrud Industrial Area, Kothrud, Pune for the benefit of the consumers in Pune. The expo is being organized from 16th February 2020 to 29th February 2020. The expo was inaugurated by Chief Guest Smt. Bhagyashree Banayat, IAS, Director, Directorate of Sericulture, Govt. of Maharashtra in presence of Dr. Muktaja Vikas Mathkari, Principal, SNDT College of Home Science, Pune, Alok Kumar, Assistant Director (Inspection), Silk Mark Organisation of India, Central Silk Board, Bangalore, P J Kolarkar, Assistant Director (Inspection) & Ganeshkumar M., Inspector (Silk), Silk Mark Organisation of India, Central Silk Board, Mumbai.
Silk Mark Organisation of India, Central Silk Board, Ministry of Textile, Govt. of India is making all efforts to create awareness about the importance of Pure Silk among the Silk Loving consumers through Silk Mark Expos. This provides a wide platform for small Handloom Weavers / Women Entrepreneurs / Traders / Handloom Societies besides creating a Brand Image for Indian Silks. This Expo is sponsored by Development Commissioner (Handlooms) especially for the market promotion of Handloom Silk products with Silk Mark and Handloom Mark. The main objective is to provide 100 % Pure Silk Handloom Products to the consumers of Pune with quality assurance of Silk Mark and Handloom Mark in addition to promoting all types of Silks produced in different Handloom Weaving Clusters of India.
The Exhibitors hail from far-flung handloom weaving centers of India. Only Authorized Users of Silk Mark & Handloom Mark are allowed to participate in the Expo. Products are tagged with the Silk Mark label to ensure the purity of Silk & Handloom Mark Label to ensure the origin of the products. It is a golden opportunity for consumers to see a wide range of silk products under one roof. The exhibition also includes a display of Live Silk Worm rearing and free Silk Testing Facilities for the benefit of Silk consumers.
While celebrating important functions and festivals Indian Women prefer to wear Soft and Royal Silk – the Queen of Textiles. As consumers, while buying Pure Silks, it is our prime responsibility and right to get the right material. However, many of the consumers get cheated from unscrupulous traders / Expo’s selling Art Silk or look-alike products which are produced from cheaper material like Viscose Rayon, Polyester, and Nylon, etc. This menace is continuing unabated across the length and breadth of the country. In order to control this menace of unethical trade practices, the Silk Mark Organisation of India, under the initiative of the Central Silk Board, Ministry of Textiles, Govt. of India has introduced the Silk Mark scheme. Silk Mark helps the consumers to easily identify genuine pure natural silk products and go for hassle-free shopping. Silk Mark is a quality assurance label that signifies that the product to which it is affixed is made of pure Silk.