~ Skore Condoms’ Indian rendition of the song features cricketers, Dwayne Bravo & Chris Gayle ~
Chennai, Monday, October 24, 2016: Skore condoms, India’s youngest and third largest condom brand, announced the premiere of Skore Champion Song on YouTube featuring celebrated West Indies cricketers, Dwayne Bravo and Chris Gayle. The duo, who are brand ambassadors for Skore’s Champion Series, re-created Bravo’s celebrated “Champion” song with refreshingly new lyrics and a quirky, entertaining video. Within 2 days of launch, the video has garnered a phenomenal 186,000+ views on YouTube. You can watch the song here.
The song is delightful fusion of Hindi and English lyrics with the zeal and melody of the original Champion song. The anthem celebrates all the bad boys out there who play smart and to quit being players when they can Champions instead.
Commenting on the video, Vishal Vyas, Head of Marketing, Skore Condoms said, “Skore is excited to launch the Skore Champion song feat. DJ Bravo and Chris Gayle. Roping in Bravo and Gayle has helped us launch our premium condom range – the Champion Series, with the grandeur and awe that it deserves. The new rendition of Champion song, in line with Skore’s young brand imagery, is path-breaking as marketing content. With this song, we hope to start a larger conversation around the brand and condom use. Skore believes in being an integral part of its consumers’ lifestyle and we hope to achieve this through content that dips into music, dance, sports and fashion.”
“Re-inventing popular culture is an enjoyable job. More so, if you leverage it to the brand’s advantage,” says Sunil Thoppil, Vice-President, McCann, the creative agency on the account.
“The making of the video was clearly a pleasurable and entertaining task in itself. The viewing of it will be no different. Chris (Gayle) and Dwayne (Bravo) provided the fun, energy, and glamour – both on the sets, and in the film,” he adds.
West Indies Cricketer, Dwayne Bravo said, “I’m very happy with the way the song has shaped up. The video is fresh and has a great blend of Indian and International elements to it. Chris and I, had a blast doing this song with Skore and the crew. The song is upbeat, lively and very desi!”
Adding to Bravo, Mr. Chris Gayle said, “I’m always up for some fun and Skore offered me a great platform to shake a leg, party hard and talk about Condoms. Being a Champion, to me, is breaking taboos, being vocal and more importantly, being responsible.”
Skore, of TTK Protective Devices Ltd, is a part of Indian business conglomerate TTK Group. In a short span of 3 years, the brand has risen to become the third largest Condom Brand in India. Notably, the brand recently bagged Silver at Silver at The APPIES 2016 – the Asia Pacific Marketing Congress for its witty social content and approach to bring condoms back in conversations.
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2014 The Global Indian New Network (TGINN)