BAJAJ ALLIANZ LIFE
MUMBAI: Bajaj Allianz Life Insurance, one of India’s leading Indian private life insurers, today launched a first-of-its-kind revolutionary technology service in the insurance industry ‘Smart Assist’. The service will enable customers to connect with the Company, through a secure screen sharing feature, to avail real-time assistance on completion of their buy journey, anywhere. Smart Assist is designed to help customers know all about their product, while enjoying virtual assistance, and maintaining the social distance protocol.
Smart Assist is designed to provide assistance to customers, especially first-time digital users, at a time when face-to-face meetings are becoming a challenge due to the pandemic. The service is available on the Company’s app that its sales representatives use – INS-tab. The link of Smart Assist is sent to customers who’d like to get any assistance while moving ahead in their journey to get their Life Goals Done with Bajaj Allianz Life. Customers can view product brochures, Benefit Illustration, and also connect with senior experts using Smart Assist. This revolutionary service is designed to enhance the digital experience of customers and further delight customers interacting with the company.
Speaking at the launch, Tarun Chugh, Managing Director and CEO of Bajaj Allianz Life said, “The business environment has changed significantly since the pandemic, and it is essential to respond to changing customers’ behaviors. We are focused on building agile business processes to meet the new needs, and Smart Assist is yet another step in that direction. The innovative tech-enabled service is designed to deliver a superior service experience. We are confident it will play an essential role in keeping the life goals of our customers on track, irrespective of the limitations due to the pandemic.”
Smart Assist co-browsing service enables personalized engagement with customers in a completely secure environment, with end-to-end encryption. All a customer needs to do is approve and then click on a link shared by the Company to start the co-browsing session. The easy-to-use screen sharing feature allows even non-tech-skewed customers to check on the product that is being discussed. All this takes place in real-time, enabling customers to completely understand the product they are looking at to start their Life Goals journey.
In case a customer would like to make any changes during the proposal filing process, they can simply highlight it to the sales representative through an in-built chat window, and get it rectified. Another crucial benefit of this service is that – if the customer wants to connect with an expert beyond the Company’s sales representative, then she/he can connect with a Company expert in real-time on the same interface.
Key Features of Smart Assist’s co-browsing feature:
The Smart Assist feature is the latest in the series of initiatives by Bajaj Allianz Life to improve customer experience by digitizing its operations, making them easy-to-use and completely secure.
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