PUNE: Fertiliser major Smartchem Technologies Limited, a 100% subsidiary of Deepak Fertilisers and Petrochemicals Corporation Limited (DFPCL), one of India’s leading producers of Fertilisers and Industrial Chemicals, today announced its partnership with AgroStar, a leading agri-input e-commerce platform. Since digitalization is rapidly changing the way services and products are delivered to the consumers, this partnership will enable last-mile delivery of value-added, differentiated fertilizers directly to farmers’ doorsteps. Home delivery of fertilizers can currently be availed by farmers in Maharashtra & Madhya Pradesh, with plans to extend the scope to other geographies in the future.
Commenting on the development, Mahesh Girdhar, President, Crop Nutrition Business, DFPCL, said, “The new normal is all about focusing on obstacles and carving a way through them. The COVID-19 pandemic and low mobile data cost has accelerated the adoption of e-commerce platforms even in rural regions, and this trend is swiftly catching up in the agricultural space and the farmers now have access to diverse choices beyond the traditional services. Farmers will now have high-quality Mahadhan products home-delivered. We are happy to partner with AgroStar, India’s foremost AgTech start-up, we both share the mission of empowering farmers through improving their productivity and income”, Mahesh added.
Shardul Sheth, CEO, and Co-Founder of AgroStar, said “Getting access to good quality nutrients and knowing what to use when and how much is critical for farmers to increase their yield and improve the quality of their output. We are excited to collaborate with Smartchem Technologies to enable broader and deeper penetration of their products across multiple states that we operate in.”
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