~ SPN unveils its marketing campaign for the India tour of England series ‘Kya Hoga Iss Baar’ ~
~ SPN to telecast more than 200 days of cricket on its sports channels ~
Mumbai, June 27, 2018: The official broadcaster of the India tour of England, Sony Pictures Networks India (SPN), announces its all-star panel line-up and programming initiatives for the series, beginning from 3rd July 2018 till 11th September 2018. The series, spanning a little over two months, comprises three T20s, three ODIs and five Test matches which will be played across nine venues in the U.K.
SPN’s celebrated live wraparound show, Extraaa Innings comes back for the high-octane bilateral cricket series, between two of the best cricket teams in the world, with a whole new look. Apart from the rethought set design, the show will now feature personality-driven segments for a healthy dose of entertainment and increased fan engagement to bring the Indian touch to the analyses.
Showcasing pre, mid and post-match analyses of the tour, Extraaa Innings will feature expert insights from an impressive line-up of cricketing personalities like Sourav Ganguly, Ashish Nehra, Sanjay Manjrekar, Graeme Swann, Sunil Gavaskar, Harsha Bhogle, Gaurav Kapur, Deep Dasgupta, Vivek Razdan and Alan Wilkins. To ensure an unparalleled viewing experience for fans across India, the series will be broadcast with English and Hindi commentary on SONY SIX and SONY TEN 3 channels respectively.
The Sports cluster of SPN also unveils its marketing campaign, ‘Kya Hoga Iss Baar’. The 40-second campaign film has been inspired by the uncertainty that comes when India tours England. Every time India has toured England, the results have bordered on extreme. From ecstatic and memorable victories to forgettable defeats (especially in Tests), Indians have witnessed it all.
‘What would happen this time around?’ was the obvious question that was asked about the upcoming tour. This message has been conveyed in a tongue-in-cheek way while building enough intrigue for viewers to tune in. The film ends with a cheeky line with reference to the incident during India’s famous NatWest trophy win when Ganguly waved his shirt from the balcony at Lord’s.
Film Synopsis: Kya Hoga Iss Baar- 40 seconds
The film showcases snapshots of fans watching India play against England, while they are at a restaurant, working out at the gym and working in the kitchen or office. It captures the heightened emotions of fans on the unpredictable trajectory of outcomes whenever India faces England at their home advantage and ends on an optimistic note that while the game may be unpredictable, the outcome is sure to be in India’s favour.
Agency: Gingerman Entertainment
Scriptwriter: Gururaj Rao
Art Director: Sandesh Mangaonkar
Account Management: Ankul Singh
Production House: Gingerman Entertainment
Director: Jeremy John
Producer: Puneet Bhatia
View Campaign at this link: https://www.youtube.com/watch?v=appSEMjTkIg
The year 2018 has been an excellent one for cricket fans in India, starting with a 51-day tour across South Africa, where Team India showed their strength. With broadcast rights for the ongoing India tour of Ireland, upcoming India tour of England and India tour of Australia, SPN’s strong sports portfolio has been exciting for cricket enthusiasts in India. Fans can enjoy over 200 days of cricket over the next nine months with various non-India cricket fixtures like West Indies vs Bangladesh, Tri Series Zimbabwe-Australia-Pakistan, Zimbabwe vs Pakistan, Sri Lanka vs South Africa, South Africa vs Zimbabwe, Pakistan vs Australia, Sri Lanka vs England, Australia vs South Africa, Pakistan vs New Zealand and South Africa vs Pakistan.
Rajesh Kaul, President, Distribution and Sports Business, Sony Pictures Network India:
“The Sports channels of SPN is the one-stop destination for all the cricket lovers with more than 200 days of cricket planned over the next 9 months. Our aim is to ensure an enhanced viewing experience for our audience with an expert panel of Indian legends who have played the game of cricket and a new unique look for our flagship live studio show, Extraaa Innings.”
Sourav Ganguly, Panellist & Commentator, India Tour of England 2018:
“The conditions in England have proven to be tough for many Indian teams in the past. However, with the fantastic form of the team this year, I think we are in for a closely contested series. I have a lot of fond memories of playing in England and I can’t wait to share my thoughts and engage with cricket fans throughout the tour as a commentator for SPN.”
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