Mumbai, January 10, 2019: SOTC Travel, marked the 70th anniversary of its founding year in 1949. SOTC’s first office was opened in Mumbai with 5 employees. A major breakthrough came in 1976, when SOTC handled its first tour group visiting the US during the bicentennial celebrations. 1981 saw another breakthrough when SOTC Package Tours began active advertising, with the first creative in the newspapers.
Today it has grown to a network of over 160 touch points in India and NRI markets. Over the years, the company has attained leadership position in various travel segments-Escorted Group Holidays, Customized Holidays, Domestic Holidays, Incentive Travel, Business Travel and Foreign Exchange.
Speaking on the momentous occasion, Vishal Suri, Managing Director, SOTC Travel said, “It is indeed a celebratory moment for us at SOTC. We believe in constantly evolving and adapting to the changing needs and expectations of our customers to create and deliver magical moments and seamless travel solutions. Moving forward, we will continue to focus on Value Creation for all our stakeholders – customers, employees and partners, by further enhancing our processes, investing in technology and innovation to deliver delightful customer experiences.”
The company aims to further strengthen its business with an array of innovations and launches across multiple travel categories. The plans include new product formats and extension of premium offerings.
Things you did not know about SOTC –
2018: Launched Sales Analytics.
2017: SOTC entered the Travel E Commerce space with an all new sotc.in portal, offering exciting new features. The new website is built on SOTC’s Omni-channel approach which is customer-centric and helps deliver an integrated digital experience to our customers and a desire to use technology to allow customers to engage seamlessly with us across our physical & digital platforms.
First to introduced Travel Merchandise ‘SOTC Holiday Essentials.’
2016: Kuoni India rebranded to SOTC as part of a brand transition post change in control & Kuoni Group exiting Tour Operating entities globally.
Released its new TVC, asks Indians not to postpone their Holidays & make holidays a priority.
SOTC unveiled its new brand logo. The new logo uses distinct taglines for each of the business segments – For Holidays, For Incentive Travel and For Business Travel.
2015: Launched a brand campaign for Indians to prioritize their holidays. The campaign communicated a strong statement of looking at Vacation Deprivation as a disease and a holiday as the only medicine to cure it.
2014: Received the prestigious Certificate of Registration for operating Quality Management System which complies with the requirement of ISO 9001:2008 for its corporate travel business.
2013: Launched a television commercial in line with the new brand architecture. Commercial highlighted the brand promise of ‘We are for holidays’ and inspired consumers across segments to stand up for their holidays.
2011: Launched the first ever Holiday Report 2011. Launched Perfect Moments; need-based concepts for the Indian traveler that included mind body soul, away from it all, the world is mine, undiscovered destinations and romantic escapes.
2005: First to launch franchisee network.
2002: FIT Holidays was launched to market and operate international and domestic holidays for individual travellers.
1997: Kuoni Group acquired 100% equity in SOTC in 1997.
1996: Kuoni Group entered India by acquiring a 51% stake in SOTC.
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