New store at DLF Mall of India combines Starbucks coffee with unique brewing methods for
an elevated Starbucks experience
Delhi, 10th April 2018: Noida’s DLF Mall of India, spread across the retail space of 2 million sq. ft., is home to over 330 brands and some of the finest stores and eateries in Delhi. This week, the largest mall in the country gets a new Starbucks with specially curated experiences and state-of-the-art brewing styles, for a well-deserved break from all the shopping.
The new Starbucks store brings to customers a new heightened coffee experience with innovative brewing styles like the Siphon & the signature Starbucks® Nitro Cold Brew.
Siphon as a brewing technique brings out the intense flavours of the coffee, using halogen to produce heat for boiling water and the movement of coffee through chambers. Vapor pressure pushes water upward to brew coffee in the top glass globe, then filtered coffee cascades back down into a glass carafe. This fascinating process makes a rewarding cup for those who enjoy well-defined flavours dominating the coffee.
The Starbucks® Nitro Cold Brew is a small-batch cold brew coffee, which is slow-steeped, infused with nitrogen for a naturally sweet flavor and velvety smooth mouthfeel.
The design concept for this store is versatile in nature. One side of the store displays a representation of coffee trees that reference a coffee field. The other side exhibits contemporary artwork that depicts the many hands that touch one cup of coffee on the remarkable journey Starbucks coffee takes to get to you. The store invites the customer to travel into an immersive journey of coffee discovery while delivering the unparalleled coffeehouse experience – an experience that rests on highest quality coffee, handcrafted beverages, extensive food offerings and passionate partners who promise to deliver the unique Starbucks Experience to customers each time they walk into any Starbucks store.
Starbucks opened its first store in Delhi in 2012. With this new store, Starbucks continues to create opportunities for local jobs and provide job skills and training to youth in Delhi, as in all the other cities in India where it is present.
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