Delhi now has a promising and instant solution to browse the latest and nearest deals, on the go
New Delhi, November 7, 2016: Pioneering a revolution in proximity marketing solutions, Deals Right Now (DRN), is a unique mobile application specially designed to drive benefits to both merchants and consumers at the same time. The concept helps consumers discover “trending” deals and offers available at a location that is just a stone’s throw away.
The premise is simple: Once a consumer downloads the app, he gets alerts from all the merchants on the platform. The alerts are triggered every time the consumer enters a radius of 500 meters from a merchant. If a customer arrives at a particular market, alerts from all the merchants in the market will reach his phone. The consumer has the option of setting his category preferences for which he/she wants to receive. If the consumer wants or likes a particular deal, he or she can request for a coupon. This sends a message to the merchant. In turn the merchant accepts the coupon request, allowing the consumer to go to the store and pick up the deal. Work is underway to allow the consumer to pay the merchant directly from the App.
While the consumers can browse through latest and best deals near them, the merchants get a revenue-generating platform to advertise their products and services and reach out to a massive audience base. With DRN’s innovative technology, all merchants can drive massive footfalls, while customers can enjoy online discounting in offline space.
Deals Right Now was launched in January 2016, and holds an established presence today across well-known markets of Delhi, that include, Lajpat Nagar, Sarojini Nagar, Rajouri, Karol Bagh, Kalkaji, GK, Kamla Nagar, Tilak Nagar, Pritampura, Laxmi Nagar, Noida – Sector 18, Connaught Place & Khan Market. With over 15000 users, DRN’s service spectrum spreads across varied categories that range from F&B to Apparel, Salons and more. The app is compatible on both IOS and Android phones.
Tarun Bhargava, Co-Founder & CEO, Deals Right Now, says,” DRN is a hyper local application that helps user find best deals in the offline market, allowing them the flexibility to add their favorite locations and markets. The platform prides itself in being transparent and real time, providing relevant information to consumers each time. Consumers don’t spend time searching; they simply discover deals on the basis of their preferences. With DRN, we hope to integrate online and offline experiences for their consumers and create value for merchants as well.”
From 1000 merchants currently, the company aims to reach at least 3000 merchants by March 2017, and eventually venture into the promising markets of Mumbai, Pune & Hyderabad. With the surge in demand and interest in deals and discounts, this innovative service can redefine the customer engagement and loyalty.
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2014 The Global Indian New Network (TGINN)