Ken Research announced the latest publication on “China Organic Food Market Outlook to 2020” which provides a comprehensive analysis of the organic food market in China. The report covers various aspects such as market size of China organic food market and segmentations on the basis of online and offline modes. The report provides segment-wise information of China organic food market. This report also offers prevalent trends and developments in industry, Porter’s analysis and challenges in the industry. The competitive landscape of the industry, in which the information related to the players operating in this industry, has been comprehensively presented. Moreover, the report offers information regarding the business models operating in the market along with the major macroeconomic indicators affecting the market. The report is useful for existing organic food manufacturers and processors, importers and exporters of organic food, consultants, small and big retailers including online companies operating in the market. The report will also be of utmost importance to new players looking forward to venture the market.
The organic food market in China has witnessed commendable growth over the period 2010-2015. The growth of this sector has been majorly driven by increasing food safety concerns and rising number of retailers offering organic variants in lieu of higher margins on these products. Chinese food market has been hit by a series of food scandals in the past few years. The rich urban population has gradually shifted to safe organic food while the young middle-class population looks to be the potential target customer base for the mushrooming lot of organic retailers in the People’s Republic of China. Steady rise in the number of online retailers catering to the expat population and sustained efforts to organize the supply chain network has made the market attractive for prospective stakeholders. The online retailers with their flexible and efficient delivery options have bolstered the market in the last few years.
The largest revenue generating segment of the market has been organic vegetables. As far as purchasing channels are concerned, organic food sales through hypermarket/supermarkets accounted for the largest share in 2015. Shanghai accounted for the major proportion of overall organic food sales in the country in 2015. The online market for organic food has also been a growing segment in 2015.
According to the research report, the China organic food market is expected to record revenue of INR 9 billion by 2020 due to more players entering the market and rising use of online organic food portals by institutions and individual alike.
“Government support coupled with high demand-supply gap in the segment will stimulate this niche market. Rising organic acreage and consolidations in supply chain will act as a major business enabler. However, the market will be constrained by the high organic certification costs and standardization issues pertaining to imported and domestic produce. Further, it is important for new entrants to adopt differentiated business models and smart pricing strategies to stand out in the market.”, according to the Research Analyst, Ken Research.
Key Topics Covered in the Report:
Key Product Mentioned in the Report
Organic Vegetables (Leafy Vegetables, Mushrooms, Tuberous Root Vegetables)
Organic Grain (Rice, Legumes and Pulses, Wheat)
Organic Tea (Green Tea, Oolong Tea)
Organic Fruits (Strawberries, Grapes, Apples, Pears and Others)
Organic Aquaculture (Crab, Fish, Shrimp)
Organic Livestock (Dairy Products, Meat and Egg)
Organic Vegetable Oil (Soybean, Tea Oil, Sunflower Seeds)
Organic Processed Food (Dried Fruits, Frozen Vegetables, Can Vegetables)
Companies Covered in the Report
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