Velocity MR, a leading market research and analysis company announced the results of their recent study on the citizens sentiments hinging around the “Independence Day”. The study with a total sample size of 2,000 respondents covered key Indian metropolises including Mumbai, Delhi, Bengaluru, Hyderabad, Chennai and Ahmedabad.
The study covers multiple demographics like Gender, education, life stage, occupation, etc. While a majority of respondents resonated to the feelings of “peace” during the occasion, the women respondents had a different take on the subject. According to the study conducted by Velocity MR, over 40% respondents believed true Independence meant to move around safely, to be fearless and to determine one’s own schedule – A majority of the respondents were women. Also, while Indians unanimously wanted to take steps against corruption, only 6 in 10 agreed to have casted their vote. Another interesting finding from the study was that, while 6 out of every 10 respondents believed in remembering our Martyrs this Independence Day, only a mere 40% of the respondents were aware on the number of years to freedom.
Jasal Shah, Managing Director & CEO of Velocity MR, shares “Independence Day has always evoked a sense of pride and patriotism among the citizens. However, Our study revealed the changing perspective of freedom among the sample group. The whole idea of freedom for today’s citizens is not just to celebrate the eviction of The British 71 years back, but to express one’s thoughts and expressions freely.”
He further adds, “The whole notion of freedom is expressed in myriad ways across genders, age groups and geographies. It could be shown as passively as standing up for the National Anthem or as actively as donating for noble causes and as abstract as casting one’s vote”.
Highlights of the Study
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