Pune: Suzuki Motorcycle India Private Limited (SMIPL), a subsidiary of one of the world’s leading two-wheeler manufacturers – Suzuki Motor Corporation, Japan; was today announced as the official sponsor of FC Pune City – the Rajesh Wadhawan Group and Arjun Kapoor co-owned Indian Super League club for the upcoming fourth season, here today.
Speaking about the association, Mr. Sajeev Rajasekharan, Executive Vice President Sales and Marketing, Suzuki Motorcycle India Pvt. Ltd. said, “We are excited to partner FC Pune City for the upcoming season of Indian Super League. As a brand, Suzuki embodies excitement, sportiness and the spirit of youthfulness. Not only does our successful and popular Gixxer portfolio exudes these attributes perfectly, but also shares this salience with FC Pune City. We strongly believe in the potential of youth and hence the association fits perfectly for us. We are looking forward to an exciting-partnership, and wish FC Pune City a lot of success.”
On the new partnership, FC Pune City CEO Gaurav Modwel said, “Sporty youth is the word that binds both Suzuki Gixxer and our Club. Both our team and Suzuki Gixxer believe in providing a stable, sporty and an attractive experience, therefore there is enough synergy between both the brands here to come together. I welcome Suzuki Gixxer to the FC Pune City family.”
Creatigies Communications who stitched this exciting partnership believes strengths of partnerships where it becomes a Win-Win for the Team and the Brand. At the onset of this new partnership, Mr. Navroze Dhondy, Founder & MD, Creatigies Communications said, “This partnership allows for the brand to leverage the opportunity with its trade partners as well as the potential customers. We will be guiding Suzuki GIXXER on leveraging this partnership in a way that drives greater value for the brand and transforms into a long-term association”
Under this association, the Pune FC jerseys will have the Suzuki Gixxer logo up on the front of the playing and practice kit jerseys as the lead sponsor. Suzuki Motorcycles India has a formidable presence in the premium motorcycles segment, especially with its Gixxer portfolio; and would be leveraging this opportunity to strengthen the strong-connect it enjoys with youth, as well as existing and potential customers through multiple engagement activities during this 5-month long tournament.
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