India’s largest food ordering and delivery platform further strengthens presence in the south as it ventures into Kovai and Kochi, bringing local favourites to the doorsteps of food lovers
Bangalore, March 14, 2018: Swiggy, India’s largest food ordering and delivery platform, announced that it will be launching its service in Coimbatore and Kochi this month. After expanding to three new cities Ahmedabad, Chandigarh and Jaipur in last three months, the food deliv ery platform will now bring its lightning fast service to Coimbatore, the rapidly burgeoning “Manchester of South India” and the hi-tech city of Kochi. Currently the southern cities of Bangalore, Chennai and Hyderabad are some of Swiggy’s strongest markets, and this expansion will further reinstate its position as the food ordering platform of choice for southern India. With live order tracking, industry-best delivery time and the largest spread of restaurants, Swiggy will offer people the convenience and choice to have their favorite food whenever and wherever they want.
Over the years, Swiggy has become the go-to app for food delivery in India by bringing convenience, choice, reliability and a great food-ordering experience. Known for its lightning-fast delivery, Swiggy helps users with easier discovery of food and restaurants, personalised suggestions, faster order placement, and a seamless ordering and tracking experience. With its foray in Coimbatore and Kochi, it promises to further continue to spre ad the legacy down South and make it easier for the eclectic mix of local eateries to reach food lovers in these cities.
Both the cities witness an amalgamation of interesting cuisines. Coimbatore’s culinary culture consists of a diverse mix of cosmopolitan taste that meets its deep-rooted traditional cuisine. Kochi, on the other hand, is one of biggest cultural and financial hubs of Kerala. It boasts of the pan -Indian culinary culture, mixed along with Middle -eastern flavors.
“As India’s largest food ordering and delivery platform, Southern India is pivotal to our vision of ‘ Changing the way India Eats’. Coimbatore and Kochi are some of the fastest growing Indian cities, that have a thriving local culinary culture. People of Coimbatore are passionate about their food and take immense pride in their diverse local cuisine. Swiggy will provide them with the convenience of relishing their favorite meals with just a touch of a button,” said Srivats TS, Vice President – Marketing at Swiggy. He further added, “Kochi is a melting pot of culture, art and tradition, and the same reflects in their cuisine, we are excited to bring our lightning fast deliveries to this thriving metropolis”
Coimbatore is known for the local cuisine and rightly so, with a range of lip -smacking options such as the fiery Chettinad or the evergreen Dindigul. The city has developed an appetite for North Indian fares, and with Swiggy they shall have a host of de lectable options to choose from. Iconic places like Valarmathi Kongunattu Samyal and Annapoorna Gowrishankar will now be available on the platform for one’s craving a serving of their local favorites, while restaurants such as Kuchi N Kream, Zucca Pizzeria, Cream Stone, Burger King and Thick Shake Factory will cater to the rapidly evolving palate of Coimbatorians through Swiggy.
The culinary preference of Kochi -ites is a perfect blend of Malabari, Chinese and North Indian cuisines. Apart from these, Middle Eastern flavors have also found their way into the local palate. Arabian food joints are an exciting new addition to the city’s food landscape. Popular restaurants have come onboard Swiggy and shall help delight the consumers.
Swiggy for Food lovers: Swiggy connects foodies with the choicest restaurant options; with over 200 of the best restaurants in the cities. To ensure consumers have access to the best restaurants in the cities, Swiggy will deliver from a wider radius of as much as 6 km. Con sumers can not only order from these restaurants without any restrictions on the minimum order value , but also track their orders live on the Swiggy app. With the fastest food delivery service in the country, people from Kochi and Coimbatore will now have their food delivered at a lightning-fast speed, along with multiple payment options.
Swiggy for Restaurants: Swiggy provides city-restaurants with the tools and technology to reach new customers. In addition to driving order volumes through the platform, partner restaurants can strengthen their delivery services, brand equity and recall value by coming on to Swiggy. Swiggy has also launched a revamped Owner app for restaurants. The app will allow restaurants to efficiently manage the thousands of orders they receive on Swiggy through real -time updates on their performance, consumer feedback, menu analysis and so on.
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