The service provides time-pressed, millennial professionals with the simplest ordering-in experience at affordable prices and zero delivery cost
Pune, May 23, 2018: Swiggy, today announced the launch of Swiggy POP in Pune. Tailored for India’s millennial professionals, Swiggy POP offers consumers a curated menu of single-serve meals in the range of INR 99- 200 from popular restaurants in the neighbourhood. POP is currently present in Pune, Delhi-NCR, Mumbai and Bangalore, with Hyderabad, Chennai and Kolkata being the latest additions.
The daily changing Swiggy POP menu is based on key insights on customer demand, trends and preference, and curated from a selection of over 20,000 items especially created for POP in collaboration with restaurant partners. This includes items like Indian thalis, bowl meals, biryanis, burgers and Asian combos. The POP meal is single-serve and conveniently sized, helping consumers avoid over-ordering. Extending its value on affordability, the price of the meal on the menu is what consumers pay during checkout, including zero delivery charges.
With a variety of national and local favorites on the platform, Swiggy has already tied up with likes of Chaitanya Parathas, Eatsome and Rolls Mania in the city as well as national chains Subway, Rajdhani, Burger King and Taco Bell amongst others.
“At Swiggy, we are constantly looking for new ways to delight our consumers. POP was conceptualized keeping in mind the time-pressed working professionals who do not have access to a kitchen and need a hassle-free and fool proof fix to their daily meals,” said Anuj Rathi- VP, Product, Swiggy. “We not only use Swiggy insights to curate the most preferred meals in the neighbourhood but have also simplified the ordering process on the app, cutting the time it takes to place a POP order by half.”
Gaurav Gite, Owner, Marrakesh, remarked, “I think this is a great initiative by Swiggy as it helps us connect to a completely new set of consumers, making it a win-win for all. We are working with Swiggy to create single-serve meals, so that our consumers get what they want without overspending or over-ordering.”
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