Swiggy, India’s leading food ordering and delivery platform, today announced the launch of its revamped app. Newly designed keeping in mind the food ordering patterns of Swiggy’s growing user base, the app that has been rolled out to 100 percent of Swiggy’s users across Android and iOS platforms. It now enables easier discovery of food and restaurants, faster order placing, and a seamless ordering and tracking experience.
Equipped with a fresh and easy-to-use interface that provides a snapshot of trending offers, new and popular options from the neighbourhood, and personalised suggestions for restaurants and dishes, the app is designed to delight users all the way from order to delivery.
“The revamped app fully achieves our objective of providing a superior food ordering and delivery experience to users,” says Anuj Rathi, VP – Products, Swiggy. “We observed their ordering patterns over the years and realised that every user has a unique food ordering journey. Some are undecided on what they want, and explore their options on the app; others come in with a specific craving, like “I’m in the mood for some Chinese food”; and then there are some who know exactly what they want to order. We have re-engineered the app, making it more intuitive and personalised.”
Here are the changes that you will find with the new Swiggy app:
Srinath Rangamani, VP – Design, Swiggy adds, “At Swiggy, we aim to help users explore their choices in the easiest and fastest manner possible. We realised that users often don’t get a chance to peruse the entire menu because of the limited one-handed gestures that we are accustomed to. So, we redesigned the app in such a way that the full menu could be accessed with a single vertical swipe. It needs only minimal navigation and is suited to both left-handed and right-handed usage; all in an uncluttered and unconstrained environment.”
Since the mobile web is still the first touchpoint for many users, it has been built as a progressive web app. This gives users the same app-like experience by reducing the first page load time to less than a second, using less data and engaging them in multiple ways.
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