– Swiggy’s order analysis reaffirms India’s never-ending love for its comfort foods like Biryani and Masala Dosa
-Foodies declare National food days in honor of their favorite dishes
India, December 2018: From festive treats to bowl meals, India’s love affair with food continued to blossom this year. With record-breaking orders for certain dishes (on Swiggy), Indian foodies have declared their very own National Food Days! Swiggy is unveiling the country’s ever-evolving gastronomical preferences this past year through its third annual order analysis report– statistics 2018.
Here’s a peek into what the country has been ordering in (on Swiggy), in 2018. While there are some obvious similarities between the cities, there are also some striking differences!
Note: Swiggy’s order analysis is based on millions of orders Swiggy received on its platform as the largest food delivery platform in the country. The analysis is for the period between Dec 2017- Nov 2018.
What India ordered in 2018 from Swiggy:
Did you know that more and more people in India are taking conscious efforts toward mindful eating? This includes ordering-in planned, healthy and single-serve meals along with embracing eco-friendly packaging options. Bangalore, Hyderabad, Chennai are the top three cities when it comes to ordering the healthiest food online.
Juices like watermelon, mosambi, pineapple, and orange are preferred choices for healthy items across India; Roasted chicken and Fruit salad are often ordered in cities like Ahmedabad, Chandigarh, Delhi, Lucknow, Mumbai, and Pune. Not surprisingly, on weekdays, Indians watched their calorie intake by ordering more healthy food compared to weekends. Fruit juices were consumed five times more than aerated drinks.
Bangalore and Hyderabad along with Kolkata were the best planners when it comes to their meals. The cities ordered their meals up to 36 hours in advance using Swiggy Scheduled. Top pre-ordered dishes across the country included Chicken Biryani, Masala Dosa, and Paneer Butter Masala. South Indian meals and mini-meals are some of the top items that Indians eat regularly and hence are planning in advance.
Food lovers declared their own national food days for 2018 by ordering record-breaking numbers of their favorites on these days!
#Ice-creams was the most ordered item during the IPL finals between Chennai and Hyderabad
#India celebrated Sweet November with highest orders for desserts.
#Chinese-food orders this year totaled up to be a little more than Beijing’s population
#Swiggy’s Hunger Saviors traveled far and wide to get you yummy food in time- over 7000 around the earth to be precise
#Swiggy’s delivery fleet also added more than 150 Women Hunger Saviors
This festive season, Indians added more flavor to their celebrations. 2018 saw Indians increasingly turn to order in their festive fares while choosing to spend some quality time with their loved ones.
During the festive season, desi dishes continue to rule the roost during the festive season
Durga Puja saw an increase in orders for Mishti Doi and Kalakand, while Butter Chicken, Hyderabadi Biryani and Haleem saw a massive spike in orders during Eid.
Furthermore, while popular items like Laddu and Karanji saw a whopping 400 percent increase during Ganesh Chaturthi, the sales of Gujia increased nearly 10 times in the week of Holi.
Food and edge-of-the-seat entertainment is a match made in foodie heaven. This IPL, shareable items like Pizza, French fries, and ice-creams witnessed a whopping 50 percent increase in orders, as compared to the previous year.
There was a whopping 681 percent increase in biryani orders (on Swiggy) this year! The third year in a row, India continues its love affair with Chicken Biryani. The delectable-dish remains the most ordered food item all-round the year, as well as a favorite during festivals, lunches, dinners and even during snack time. This is closely followed by Chicken Fried Rice.
A bowl meal is a layered and compact dish with all food components packed together in a convenient bowl-shaped vessel. Even making an appearance at the royal wedding, bowl meals witnessed a maximum number of orders from Bangalore stealing the show from last year’s leader Hyderabad, which slipped to third position this year. While most of the bowl meals in Bangalore are eaten for dinner; Chennai on second position orders for them during lunchtime.
There has been a considerable surge in the number of people ordering in vegetarian food. Compared to last year’s 43 percent, 62 percent of the orders across the country were vegetarian, with Ahmedabad topping the list for most veg dishes. Ahmedabad ordered more veg dishes than non-veg dishes, followed by Jaipur and Chandigarh. On the other hand, Bengaluru ordered the most chicken dishes followed by Hyderabad.
Delivered in 30 to 35 minutes, single-serve meals meet the needs of the time-pressed millennials most of whom might be living alone and need hassle-free meals that serve one person. A closer look at the top dishes under Swiggy POP reveals that people in Hyderabad, Bangalore, Chennai, Pune, and Delhi placed the highest number of orders. Mumbai and Bangalore are gorging on the top dishes with single-serve meals of chicken biryani, chicken kheema with kulcha and Veg Thali. Bowls being the most commonly ordered items in this category, some of the popular ones are Zafrani Chicken Biryani Bowl, Butter Chicken Rice Bowl, and Chicken Tikka Rice Bowl amongst others.
As the country slips into festive mood towards the end of the year, the last three months saw a spike in the number of Indians ordering online (On Swiggy).
That’s its folks! These were some of the trends that kept foodies going in 2018.
This article would have made you hungry, now go get Swiggy-ing!
Methodology: Swiggy is India’s largest food ordering and delivery platform. The above findings are derived from Swiggy’s order analysis for the last 12 months (01 December 2017 – 30 November 2018) for Delhi-NCR, Gurgaon, Mumbai, Bangalore, Hyderabad, Chennai, Pune, Ahmedabad, Chandigarh, Coimbatore, Jaipur, Kochi, Lucknow, Nagpur, and Kolkata.
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