National, April 20, 2018: Lifestyle has announced that they have signed on the talented actress Taapsee Pannu as the brand ambassador for their contemporary ethnic wear brand – Melange by Lifestyle.
With modern silhouettes, classy cuts and vibrant prints, Melange by Lifestyle’s latest Spring Summer collection takes inspiration from the strong, confident and vibrant personality of the actress and captures it in easy to wear ensembles. Designed for the woman of today, the new collection from Melange is an expression of her dynamic and vibrant self. Each piece is beautifully designed, and the colours, cuts and patterns are elegant and modern with a touch of ‘quirk’. Crafted exquisitely for the progressive yet traditionally rooted, #TaapseeForMelange personifies independence, confidence and beauty.
On the collaboration, Taapsee Pannu, Brand Ambassador, Melange by Lifestyle added, “I am excited to be associated with Melange by Lifestyle. As a brand, Melange challenges the conventional and inspires one to rethink ethnic. The new collection has a chic vibe and is all about contemporary silhouettes, global trends fused with ethnic prints and motifs that resonate with my sense of style perfectly. Melange truly redefines the paradigm of ethnic wear with a range that appeals to strong, fierce Indian women with a point of view.”
The brand’s collection inspires and complements the sensibilities of the modern woman who has a distinct sense of style and encourages them to ‘Rethink Ethnic’ by reinventing ethnic wear. This season, the new collection from Melange is vibrant, vivacious and comes equipped with something unique for every occasion.
The latest range juxtaposes ethnic elements with global trends and offers stylish looks for various occasions. The collection has a chic vibe with floral prints, oriental motifs, pastels for occasion wear and asymmetrical hems in kurtas. Contemporary silhouettes which are perfect for work along with classy dress kurtas are prominent trends in the season. A strong inspiration from Indian crafts combined with compelling indigo dyes gives the collection a distinct and free-spirited look.
Melange by Lifestyle is available across all Lifestyle and Melange by Lifestyle stores, and www.lifestylestores.com. Kurtas are priced at Rs. 599 onwards and Churidars are priced at Rs. 499 onwards.
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