On the occasion of Driver’s Day, Cycle Pure Agarbathi distributed around 10 Lakh VIBE Power Bag Air freshener sachets across ten cities in Mumbai, Bangalore, Chennai, Hyderabad, Delhi, Kolkata, Pune, Ahmedabad, Lucknow, and Jaipur. As part of this collaboration, Cycle Pure Agarbathi also partnered with KSRTC to distribute VIBE Power Bag Air fresheners across its AC Premium buses in the Bangalore, Mysore, and Mangaluru divisions, ensuring that both drivers and passengers could enjoy a refreshing and soothing travel experience.

The VIBE Power Bag Air freshener is curated with Pineapple Punch, Pink Blossom, and Apple Cinnamon; fragrances that will make the vehicle smell fresh, calm, and soothe the driver and passengers’ minds, chosen specifically to pay gratitude to India’s drivers who are always on duty, connecting people, cities, and communities across the country.

India’s drivers navigate through traffic, rough weather, and time pressures while ensuring the safety and comfort of millions of passengers. They shoulder immense responsibility, from transporting office-goers, students, families, handling emergencies, to transporting essentials, with utmost resilience and patience. This initiative cherishes their hard work, not only for the miles they travel, but for the trust they preserve with every journey.

Speaking about the initiative, Arjun Ranga, Managing Director, Cycle Pure Agarbathi, said, “Drivers are the invisible force that keeps India moving every single day. At Cycle Pure Agarbathi, fragrance has always been about creating moments of calm and emotional well-being. We wanted to offer a small but meaningful gesture of gratitude, helping drivers experience a sense of comfort, freshness, and relaxation during their long hours on the road.”

Ola Consumer Spokesperson said, “Drivers are central to how mobility works in India. They show up every day, deal with real challenges on the road, and keep millions of people moving. This collaboration with Cycle Pure Agarbathi is a way of letting them know that their effort, time, and commitment truly matter, beyond just rides and numbers.”

Prashant Bhagesh Sawardekar, Founder & President, IFAT, said, “We are thrilled to announce this collaboration for our drivers. App-based transport workers operate under constant pressure, balancing safety, time, and service expectations every day. This gesture by Cycle Pure Agarbathi does help the drivers feel special and create a pleasant driving experience.”

Ashok, VP, Logistics, VRL Travels, said, “Drivers spend countless hours navigating traffic, noise, and long distances. Through this initiative, we just want to thank them for their service, something that helps ease the stress of their everyday journeys.”

The initiative by Cycle Pure Agarbathi on National Driver’s Day recognises the selfless drivers as the backbone of Indian transport, ensuring the country functions seamlessly without pause. Cycle Pure Agarbathi and its partners express their continued appreciation for the dedication, resilience, and sense of responsibility that drivers demonstrate every day amid the daily hustle.

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Pune, 10 June 2025: Cycle Pure Agarbathi stands as India’s leading agarbathi manufacturer, celebrating a remarkable 77-year journey. Starting in a small room, they have expanded their aromatic influence to more than 75 nations, embarking on a global odyssey.

Cycle Pure Agarbathi, one of the world’s largest Agarbathi manufacturers, has introduced two innovative products to the Pune market: ‘Three in One YT Incense Sticks’ and ‘Prerana Bambooless Incense Sticks’. These innovative products have been crafted to enrich the spiritual and aromatic experience for modern consumers seeking quality, authenticity, and variety.

A symbol of devotion, purity, and innovation, Prerana is a bambooless solid agarbathi inspired by Cycle’s iconic Three-in-One agarbathi pack. With three divine fragrances dedicated to universal prayers of health, wealth, and happiness, Prerana delivers a soulful sensory experience through its slender, agarbathi-length solid dhoop format. Priced at just Rs. 10, it meets the rising demand for eco-friendly, bambooless incense options while retaining the unmatched fragrance quality.

Three-in-One YT incense sticks are made from finely milled, locally sourced wood powder that enhances aromatic retention and diffusion. Designed for those who seek long-lasting fragrance and superior scent throw, YT is ideal for prayer rituals and everyday ambiance creation. With its elegant 9 cm incense stick and fragrance blend inspired by Cycle’s classic Three-in-One heritage, YT ensures a balanced, enriched aromatic journey. The price range starts from Rs. 25.

Arjun Ranga, Managing Director, Cycle Pure Agarbathi, states, “We are committed to giving our customers a unique and exciting experience with our products. With consumers wanting variety and newness in the essence of their lives, we ought to provide them with the same.”

During this engagement, he also added valuable insights into Cycle Pure Agarbathi’s remarkable journey, its significance in the Pune market, its commitment to women’s empowerment, and the profound impact of its charitable initiatives.

At Cycle Pure Agarbathi, they have always upheld a commitment to contributing to society. Over the past 77 years, the brand has been the vehicle through which 6 billion prayers have found expression, symbolizing hope, faith, and the power of prayer. They continue to illuminate lives, fostering a sense of well-being and connectedness among devotees and the divine

Cycle Pure Agarbathi also champions the Gadchiroli Agarbatti Project (GAP), a transformative rural livelihood initiative launched in 2014. This project has empowered over 1,200 tribal women, significantly tripling their household earnings on average.  Since its inception, Cycle Pure Agarbathi has procured over 5,500 tonnes of raw agarbattis and 8 lakh dozen cotton wicks. This initiative has evolved from an economic intervention into a powerful social movement, bringing dignity and peace to a previously marginalized region.

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PUNE: Cycle Pure Agarbathi, India’s largest agarbathi manufacturer, added a touch of brilliance to the skies by unveiling a colossal 111-feet agarbathi, as a tribute to the rich tradition of local craftsmanship. This awe-inspiring event unfolded simultaneously across three culturally vibrant places – Mysuru, Maharashtra, and Goa, marking a heartfelt commitment to support and celebrate diverse artisanal heritage.

Ms. Saraswathi, the mother of renowned sculptor Arun Yogiraj, lit the agarbatti in the presence of esteemed dignitaries Sri. Pratap Simha, MP, Mysore-Kodagu, and Sri. T. S. Srivatsa, MLA, Krishnaraja.  The Ranga family, including Mr. Guru, Mr. Kiran Ranga, Mr. Vishnu Ranga, Mr. Anirudh Ranga, and Mr. Nikhil Ranga, graced the occasion to showcase the brand’s commitment to preserving our heritage and traditional art form. In Maharashtra, Honourable Chief Minister Sri. Eknath Sambhaji Shinde, celebrated the state’s rich craftsmanship, while in Goa, Honourable Chief Minister Sri. Pramod Sawant emphasized preserving and promoting the region’s unique artistic expressions.

Cycle Pure Agarbathi’s 111-foot-tall masterpiece is a testament to modern technology that meets traditional art forms; it is a profound homage to the rich cultural heritage of Mysuru’s artisans. This massive agarbathi was crafted over 23 days with a dedicated team of 18 skilled individuals, using materials such as specially handpicked auspicious Dashanga: Honey, Konneri Gedde, Ghee, Sandal Wood Powder, Guggula, Agaru, Sambrani, Devadaru, Loban and White Mustard ( bili Sasive) along with Charcoal, Jigat and Jaggery.  The manufacturing process incorporates a unique technology devised by the NRRS specialist team.

Expressing her gratitude, Saraswathi said, “Generations of our family have been dedicated to the arts, and it’s truly heartening to see Cycle Pure Agarbathi taking a proactive role in supporting and acknowledging our work. This recognition goes beyond a simple honor; it signifies a deep commitment that holds immense value, not only for our family but for the entire artistic community. This support is particularly meaningful for artists in Mysuru, where our cultural contributions thrive, making it an invaluable gesture towards the broader creative landscape.“

During the event, Guru, Chairman of NR Group said, “As a brand rooted in spirituality, our ongoing commitment is to support the artist’s community. We aim to be a source of hope in people’s lives, and this 111-feet agarbatti serves as a symbol of that commitment, spreading happiness through its fragrance to the world of craftsmanship.”

Speaking on this occasion, Sri Pratap Simha, MP, Mysore-Kodagu said, “Being part of this special occasion, honoring the talented artisans shaping our artistic landscape, is indeed an honor. These individuals are the custodians of our cultural identity. Supporting them, especially hailing from Mysuru, is both a privilege and a responsibility. It’s gratifying to contribute to the preservation of our cultural heritage by recognizing and uplifting the dedicated artisans who play a crucial role in shaping our cultural narrative.”

Known as Akhand Jyothi, with a unique fragrance called PARAMPARA crafted by the esteemed Mr. Ranga Rao and his family, the agarbatti adds a touch of tradition and nostalgia, making it the most cherished fragrance. This endeavor symbolizes Cycle Pure Agarbathi’s commitment to preserving and showcasing the essence of cultural legacy.

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