GURUGRAM: The Rotary Club of Delhi South (RCDS), together with The Earth Saviours Foundation (TESF), inaugurated a new old age home in Mandawar village, marking a significant milestone in the organization’s ongoing commitment to provide shelter and care for the elderly in the community.

India is witnessing a significant demographic shift with a rapidly increasing elderly population. According to recent reports, the number of senior citizens aged 60 and above has been steadily rising. As of 2023, it is estimated that over 140 million of India’s population comprises senior citizens. This proportion is projected to continue growing in the coming years, making it crucial to address the challenges faced by this demographic. Factors such as familial neglect, low education levels, socio-cultural beliefs and stigma, low trust in institutionalized healthcare services, and affordability hamper access to care for the elderly.

TESF, founded by the late Karma Yogi Shri Ravi Kalra and now ably managed by his son Shri Jas Kalra, has a long-standing commitment to caring for the elderly. The Vridha Ashram in the Mandawar village alone houses over 400 elders who have been abandoned by their families.  TESF provides them with care, including healthy meals, medical attention, and a sense of belonging.

The new block, constructed with assistance from Rotary members comprises two floors and a total area of 3,000 square feet, offering comfortable living space for 48-50 elders. Equipped with essential amenities like toilets, shower rooms, lighting, fans, air coolers, and beds, the facility aims to provide a dignified living environment for the elders.

Speaking at the occasion, the chief guest Rtn. Ajeet Jalan, District Governor 2026-27 of District 3011, India said, “We are proud of the Rotary Club of Delhi South which is celebrating its 55th anniversary. They are at the forefront of community services be it Leprosy. Polio, nari shakti, or providing shelter for elders. With the successful completion of this project, we yet again create hope in the world with the magic of Rotary.”

Expressing his thoughts, Rotarian Pramod Agarwal, President 2023-24 of RCDS said “In a country like India, which is known for its respect for the elderly population, it is an unfortunate reality that they’re leading isolated and neglected lives. Rotary Club of Delhi South has joined hands with TESF to collectively work towards bettering the life of homeless and vulnerable elderly population by providing them with the necessary care and support to lead a dignified life.”

Shri Jas Kalra from TESF said, “This project is slated to become the world’s largest center dedicated to providing shelter and support for over 5,000 elderly, homeless, and destitute individuals in need. I am grateful to the Rotary Club members for their unwavering support in building a shelter at Mandawar Sewa Dham. Their generosity is a beacon of hope as we strive to uplift the lives of the less fortunate. With their kindness guiding us, we can rise above the challenges of today and pave the way for a brighter future for all.”

With one club in 1920, Rotary India has evolved into a vibrant community of over 2 lakh members spread across 4500+ Rotary clubs and 2900 Rotaract clubs. Through the commitment to service above self, Rotary members have exemplified what it means to be global citizens, bridging gaps and uniting people from different cultures and backgrounds for the greater good. Their unwavering dedication to sustainable projects reflects a shared responsibility to address the world’s most pressing challenges.

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Ages 3-4

At this young age, start by giving very simple chores that instill the beginnings of responsibility, like putting toys away, feeding a pet, dusting, and helping make the bed. Praise them for their efforts and avoid criticism if things aren’t perfectly done. The goal is to associate chores with pride and capability. Consider a star chart rewards system. Even 10 minutes per day is impactful at this age.

Ages 5-7

Now they can take on a bit more responsibility by keeping their room tidier, putting clothes in hampers or laundry baskets, setting and clearing the table, packing school bags, and watering plants. Link weekly pocket money to chore completion. Rotate chores so they build skills in different areas. Make sure adult supervision and encouragement help form chore habits.

Ages 8-10

Around 8 years old, most children can reliably handle more complex chore assignments with less supervision. Emptying bins, doing dishes by hand, folding laundry, sweeping floors, and helping prepare simple snacks and meals are all appropriate at this age. Try linking effort at school to rewards through earned screen time rather than pocket money.

Ages 11-12

Nearing their tween years, children can take on more difficult household jobs. Washing the car, mowing the lawn, changing bed sheets, ironing simple items, packing their lunch, remembering to take medication, maintaining tidiness standards, grocery shopping with a list, and planning/cooking simple meals with supervision are all reasonable expectations.

Ages 13+

Now in their teens, young adults can shoulder even greater responsibility at home. Cooking full meals, following recipes, washing windows, scrubbing bathrooms, doing the hoovering, managing their schedule, changing lightbulbs, washing the car inside and out, cleaning out the garage, and babysitting younger siblings are appropriate chores. Allow them to earn extra money through paid work inside or outside the home.

Encouraging Foster Children to Get Involved

When welcoming a foster child from fcascotland.co.uk into your home, it’s important to give them a sense of belonging by involving them in household responsibilities.

Start slowly by asking them to assist with simple tasks like setting the dinner table, feeding pets, clearing their dishes, or putting away their clean laundry. Provide positive reinforcement and praise when they contribute. As trust builds over time, encourage additional age-appropriate chores and link rewards like special outings or activities to complete work. Patience and allowing choices give foster children autonomy. Making them feel capable and valued through chores goes a long way toward bonding with your family.

The key is involving children in household chores from an early age through incremental steps they can handle. Make sure to encourage their efforts, allow for mistakes, and require their increasing participation. Not only will they learn how to run a household someday, but they’ll build confidence and pride in their abilities to contribute. That’s a lesson that will serve them very well throughout life.

Image by senivpetro on Freepik

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With an exceptional lineup of keynote addresses, fireside chats, case study presentations, and panel discussions, the summit will delve deep into a broad spectrum of subjects shaping the media, advertising, and marketing landscape. From harnessing the transformative power of generative AI to breaking down departmental silos for amplified human intelligence, the agenda explores the fusion of traditional and modern marketing practices in India.

Distinguished speakers, including Prabha Narasimhan (Managing Director and CEO, Colgate-Palmolive India), Raja Rajamannar (Chief Marketing & Communications Officer and President, Healthcare Business, Mastercard), and the multi-talented Alia Bhatt (Actor and Entrepreneur), will grace the stage. Moreover, the event promises captivating case studies such as Girish Kalyanaraman’s (Vice President and Category Leader, Feminine Care, Procter & Gamble India) insightful journey through “Causevertising: The Journey of Whisper #KGIS.” Additionally, Vikrant Mudaliar (CMO, Dream Sports) will present a captivating fireside chat on “At the Confluence of Sports & Entertainment: Dream11’s Marketing at Play.”

“In this digital age, branding and strong brands remain key to unlocking value. Technology has created shorter attention spans and fragmented media channels, but it has also exploded the possibilities for brands to reach consumers through different touch points. Trust, quality, reputation, and the purpose of a brand are as key, if not more so, as consumers choose their preferred brand,” said keynote speaker Prabha Narasimhan, MD & CEO, Colgate-Palmolive (India) Ltd.

She further added that they are committed to keeping Colgate-Palmolive brands vital with consumer-centricity, innovation, and technology at the core.

Amit Kumar Gupta, Business Head, ETB2B Business Verticals, said, “The Indian advertising industry is significantly shifting, with core marketing principles being challenged. Some younger organizations have already reorganized their marketing departments to focus on growth. Global investment in marketing technology is expected to grow from 2% to 10% as brands seek to stay ahead of the curve. The Brand World Summit is an opportunity for the best minds in the industry to come together and discuss the future of marketing.”

 Notably, the summit will also witness the unveiling of a detailed report on the “Role of Tech in Marketing to Drive Growth” by Havas Media Network in association with ETBrandEquity.com. Brace yourself for an unforgettable experience at the forefront of branding innovation as the Brand World Summit pushes boundaries and sparks new horizons.

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