Force Motors, a pioneer in the automobile industry, has been synonymous with reliability, innovation, and excellence since its inception. Over the years, the company has emerged as a trusted partner for both the government and private healthcare sectors, delivering solutions tailored to meet India’s diverse and challenging terrain and infrastructure requirements.

The Force Traveller Ambulance, a hallmark of engineering excellence, is widely recognized as India’s most trusted and preferred ambulance. Known for its unparalleled reliability, spacious interiors, and robust build quality, the Traveller Ambulance offers:

• Exceptional Safety and Comfort: Designed to ensure patient safety and comfort during transit, it is equipped with advanced suspension systems, ergonomic seating arrangements, and optimized space for medical equipment.
• Customizable Variants: Available in multiple configurations, including Patient Transport, Basic Life Support (BLS), Advanced Life Support (ALS), and Mobile Medical Unit (MMU), catering to the varying needs of healthcare providers.
• Unmatched Durability: Built to withstand India’s challenging road conditions, ensuring uninterrupted performance when it matters the most.

Speaking on the achievement, Prasan Firodia, Managing Director of Force Motors Limited, said, “We are proud to be chosen by the Uttar Pradesh Government Health Department for this important healthcare initiative. This milestone reinforces Force Motors’ commitment to providing dependable, high-quality solutions catering to India’s unique healthcare needs. We remain dedicated to driving innovation and delivering quality products.”

Force Motors ambulances are equipped with powerful drivelines and other aggregates that help patient transportation in the minimum possible time, giving importance to the Golden Hour.

With a dominant market share in the Indian ambulance segment and a growing global presence, Force Motors has consistently set benchmarks for quality and performance. Trusted by state governments, hospitals, private healthcare providers, and NGOs alike, the Traveller Ambulance has earned its reputation as the go-to solution for emergency medical transport. Its adaptability, low maintenance costs, and proven reliability make it a preferred choice for stakeholders.

The UP-Government Health Department’s decision to procure 2429 ambulances from Force Motors underscores the state’s commitment to strengthening its healthcare infrastructure. These vehicles will play a pivotal role in enhancing emergency response capabilities and ensuring timely medical assistance for millions of residents across urban and rural areas.

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This project aims to deliver essential healthcare services to rural areas around Titwala, Murbad, Khandavali, and approximately 68 nearby villages. A significant challenge for residents in these regions has been the lack of timely medical transportation. Without reliable access to healthcare facilities during critical emergencies, many patients have struggled to receive the care they need. Recognizing this pressing issue, SBI General Insurance has stepped forward to support this vital initiative, which will deliver both emergency transportation and preventive healthcare services to thousands of people in these communities.

Speaking on the project, Rathin Lahiri, Head – Marketing & CSR at SBI General Insurance, said:  “We are proud to partner with Creative Group on this significant healthcare initiative. At SBI General Insurance, we are deeply committed to improving the health and well-being of communities, especially those in underserved areas. This partnership will ensure that people in Titwala and the surrounding rural region have access to timely medical care and preventive healthcare, ultimately making a positive impact on their lives.”

Vikrant Bapat, Chairman, of Creative Group, added: “Creative Group has been working for the last 24 years in the field of rural healthcare for Titwala and surrounding 68 villages,  initially through Creative Polyclinic for the first twelve years and the next twelve years through Shree Mahaganpati Hospital, which was the first multi-specialty secondary care level 50 bedded NABH accredited hospital. We receive over 150 emergency patients at our casualty per month, few patients need tertiary care, ambulance donated by SBI General Insurance will play a vital role in the safe transportation of patients, and also will help us to conduct free medical checkup camps at Adivasi padas and interior villages.”

The project aims to transport approximately 40-50 patients each month, ensuring they reach hospitals in time for critical care. In addition, 24 health camps will be organized throughout the region, providing free preventive health check-ups and consultations to around 1,000 individuals. These camps will help enhance early disease detection and raise overall health awareness within the community.

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The ambulance parade was flagged off by Mr. Pramod Alagharu, Regional COO, North & West Region, Manipal Hospitals, Dr. Sushant Chhabra, Cluster Head, Emergency Medicine North & West Region, Manipal Hospitals, and Dr. Y.K. Mishra, Chairman Manipal Institute of Cardiac Sciences.

During this event, the hospital honored the 100 ambulance drivers who worked tirelessly 24×7 to save lives. The drivers were felicitated and provided with free health checkups, recognizing their dedication and selflessness. It served as a powerful tribute to the hospital’s commitment to patient care, mirroring the vigilance and dedication of soldiers who protect the nation’s borders.

Dr. Sushant Chhabra, Cluster Head, Emergency Medicine North & West Region, Manipal Hospitals said “The foundation of a robust emergency medicine department relies on a reliable ambulance service and strong pre-hospital care. These essential components ensure the timely transportation and appropriate medical attention for patients in critical situations, significantly impacting outcomes and saving lives. Today’s ambulance parade showcased the importance of these services, leaving a significant impact on our mission to improve emergency care and save lives.”

Viji Varghese, Hospital Director, HCMCT Manipal Hospital, Dwarka, New Delhi, said, “The ambulance parade signifies our commitment to patient safety and emergency preparedness. Our ambulance team are our frontline warriors, and today, as we celebrate our nation’s independence, we also honor the tireless efforts of our healthcare teams who work around the clock to protect our community.”

The hospital has extended the Independence Day spirit with ’15 Days of Health & Wellness’ until August 20th, 2024, offering discounted evening OPD consultations and essential lab tests at just ₹78 each, empowering the community to prioritize their health and well-being in line with the hospital’s mission to build a healthier nation.

For emergencies, residents of Dwarka can reach out to the hospital’s ER number: 01140407070.

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Currently, ambulance services across India operate primarily as Patient Transportation Services (PTS). The new project envisioned by the Government of Maharashtra aims to genuinely save lives by utilizing specialized medical equipment during the critical golden hour of a patient’s emergency. The project, under the State National Health Mission, aims to provide pre-hospital health emergency services to patients in critical and non-critical conditions, utilizing life support ambulances to stabilize and facilitate prompt mobilization to nearby hospitals. The initiative covers a wide range of health emergencies, including road accidents, critical diseases, and natural calamities, among others.

Summit Salunke, Vice Chairman of Sumeet Group Enterprises, expressed his commitment to enhancing public health infrastructure and improving the quality of life for citizens of Maharashtra through this exemplary government initiative. He conveyed pride in being associated with this venture’s far-reaching impact on patient care and improving emergency response times across urban and rural areas. He appreciates and thanks the leadership and administrators of Govt. of Maharashtra for coming up with such high specifications and bringing the EMS industry in India to par with European and North American standards.

Diego Prieto Oliver, Vice-Chairman of SSG Transporte Sanitario SL, remarked, “It is inspiring to witness Maharashtra adopt such a clear and innovative mindset with this project, raising its quality standards to align with global leaders. This initiative, which redefines emergency care as a network that brings hospital-level care to the patient, represents a substantial advancement that will revolutionize the EMS industry in India.”

Built under a Public-Private Partnership (PPP) Design-Build-Finance-Operate-Transfer (DBFOT) model for the first time in India, with service providers contributing 51% of the capital expenditure and the government contributing to 49%. The MEMS-108 project is set to redefine emergency medical care by integrating advanced medical technology, data analytics, and high-tech communication systems. The program is designed to ensure faster response times across urban, rural, and tribal areas throughout the state, with 24/7 medical support through a state-of-the-art Emergency Response Center (ERC), based on NG911 standards and will be staffed with a specialized team of doctors.

Additionally, there will be a robust Information, education, and communication campaign to raise awareness about these free emergency services provided by the government. Further, this initiative will bring substantial benefits to the public by creating over 14,000 jobs in both skilled and semi-skilled categories, thereby generating significant employment opportunities. The project aims to deliver equal, international-level services to all 14 crore citizens of Maharashtra, ensuring comprehensive and equitable healthcare access. The government will benefit from increased public trust and transparency through improved service delivery, as well as reduced healthcare costs due to more efficient use of resources and enhanced capabilities in pandemic and disaster management situations in the state.

The project stands as a new benchmark in emergency medical services in India, promising not only technological advancements and operational efficiency but also a sustainable model for future public-private collaborations for quality service delivery by service providers. The New MEMS 108 Project will be rolled out across the state in five phases in the coming months.

Fleet Key Advancements and New International Standard Benchmark Upgrades:

The upgraded fleet is based on high-end body kits of ABS/PPMA material, providing the highest durability and strength. It is equipped with high-end lifesaving medical equipment. The improved standards specify the requirements based on the quality of design, performance, and KPI-based reporting structure that are key to better patient outcomes.

New Age Technology Integrations:

Technological upgrades in ambulances now include Mobile Data Terminals (MDT), tablet PCs, RFID, GPS, caller location tracking, CCTV, TRIAGE systems, Customer Relationship Management (CRM), Computer-Aided Dispatch (CAD), Vehicle Tracking and Management System (VTMS), and patient arrival intimation systems, compared to the previous reliance on basic mobile phones and coordination with the caller for directions.

Enhanced training modules will also be developed for preparatory and emergency training for all personnel.

Fleet size almost doubled to 1756 from earlier 937:

• Advance Life Support (ALS) Ambulances – 255
• Basic Life Support (BLS) – 1274
• Neo-Natal Ambulance – 36
• First Responder Bikes – 166
• Seaboat Ambulance – 10
• Riverboat Ambulance – 15

The total capital expenditure procurement value has increased from approximately Rs. 240 crores for 937 ambulances (ALS-233, BLS-704) in 2013 to approximately Rs. 870 crores for 1,756 ambulances in 2024, reflecting the adoption of new international specifications and a variety of fleet types. The annual operational expenditure by the government has doubled from approximately Rs.425 crore to Rs. 800 crore, in line with the expanded service scope and doubled fleet size.

In the future, the State Government also wishes to introduce forward integration initiatives like the use of Helicopters and Drones for the quickest medical assistance and a Patient Arrival Intimation System in All Hospitals across Maharashtra.

You can avail of this free service by dialing 108, ensuring prompt and efficient response to critical situations.

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