Available globally on both the Google Play Store and Apple App Store, “Learn with Bheem” offers a curated set of learning modules that aim to make early education more accessible, interactive, and enjoyable for young learners. The app has been developed with input from educators and child development experts, ensuring that its content aligns with early learning goals across key developmental areas such as language, numeracy, creativity, memory, logic, and problem-solving.

Each learning path within the app is age-based, designed to evolve with the child’s cognitive and motor skills. For children aged 2 – 3, the app introduces foundational concepts such as colors, shapes, alphabets, and numbers through simple puzzle games and activities led by Mighty Little Bheem. The 4 – 5 age group focuses on early math and language building, exploring concepts like addition, subtraction, and memory enhancement through interactive stories featuring Chhota Bheem and Chutki. Children aged 6 – 7 can advance to more complex tasks such as crosswords, time-telling, and creative play modules like dress-up and room decoration, while the 8 + category features logic puzzles, quick math, and knowledge quizzes, alongside strategy-based games such as cricket and basketball.

‘Learn with Bheem’ follows a B2C model and is available under ads and in-app purchase options. Users can also opt for monthly or yearly subscription plans to access an ad-free experience and premium learning content. The app is built around a child-safe digital environment, ensuring that children can explore and learn without exposure to inappropriate or intrusive content.

Speaking on the launch, Rajiv Chilaka, Founder and CEO of Green Gold Animation, said, “With ‘Learn with Bheem,’ we wanted to extend the world of our characters beyond entertainment and into education. For nearly two decades, Chhota Bheem and his friends have inspired values like friendship, courage, and curiosity. This app builds on that emotional connection, allowing children to learn in a setting that feels safe, familiar, and enjoyable. The goal is to make early learning more holistic – balancing knowledge with creativity and play.”

Beyond entertainment, the app reflects Green Gold’s intent to contribute to early childhood learning through engaging, locally relevant content. It emphasizes active participation over passive viewing, encouraging children to interact, experiment, and solve problems through guided play.

The app’s release underscores Green Gold Animation’s continued evolution from a homegrown animation studio into a cross-platform content creator and innovator. Having shaped the landscape of Indian children’s entertainment through television, films, and digital content, the company is now extending its reach into interactive learning experiences designed for the next generation of young audiences.

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The 3-day workshop is set to be a comprehensive exploration of Adobe Premiere Pro, a pivotal tool in the field of media and animation. The workshop will be spearheaded by Mr. Ajay Popalghat, a distinguished VFX Expert. Participants can anticipate a deep dive into the software’s functionalities, and creative storytelling techniques, and engage in informative Q&A sessions that promise to enhance their proficiency.

The workshop by Lexicon IMA is a strategic move to bridge the gap between industry demands and the skillsets of the professionals. This proactive approach towards skill development aims to boost India’s self-reliance and contribute to the overall improvement of employment rates.

Dipta Joshi, Principal, Lexicon IMA, said, “Our commitment to creating the next generation of thought leaders is reflected in our workshops. These initiatives enhance technical skills and foster innovation and entrepreneurship among individuals, empowering them to thrive in the landscape of media and animation.”

Lexicon IMA will consistently organize similar workshops, establishing a continuous learning ecosystem for individuals aiming to stay ahead in the competitive field.

The Adobe Premiere Pro webinar is scheduled for 15th-17th February 2024. To enhance your skills and enroll in the workshop, registration is now open. For more information, please contact +91 9762522801 or 9156782801, or email yusuf.lokhandwala@lexiconedu.in.

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The inaugural ceremony was graced by guest of honor, Shri Rizwan Arshad, Minister of Karnataka Legislative Assembly; Shri Prithul Kumar, IRTS, Joint Secretary (Films), Ministry of Information and Broadcasting, Government of India & Interim Managing Director, National Film Development Corp. (NFDC); Mr. Kris Gopalakrishnan, Chairman Axilor Ventures, Co-founder Infosys, President Infosys Science Foundation; Mr. Thierry Berthelot, Consul General of France in Bangalore; Mr. Alfonso Tagliaferri, Consul General of Italy in Bengaluru; Ms. Nivruti Rai, MD, and CEO Invest India; Mr. Rajan Navani, Founder & CEO, JetSynthesys; Mr. Vishal Dhupar, Managing Director, Asia South – NVIDIA; Mr. Sai Srinivas Kiran Garimella; Co-Founder, MPL;  Mr. Ashish Kulkarni, Founder & CEO, Punnaryug Artvision Pvt. Ltd.; Mr. Sudhir Kamath, COO, Nazara Technologies; Dr. Ekroop Caur, IAS, Secretary to Government, Dept. of Electronics, IT, BT and S&T, Govt. of Karnataka; Mr. Biren Ghose, Country Head, Technicolor India and President, ABAI; Shri Darshan H V, IAS, Director, Department of Electronics, Information Technology & Biotechnology, Govt. of Karnataka; Mr. RK Chand, Executive Director, The Mill India & Secretary, ABAI.

Speaking at the inaugural ceremony, Hon’ble Chief Minister of Karnataka, Shri Siddaramaiah said, “I am pleased to inaugurate this congregation of the Animation, Visual Effects, Gaming & Comics (AVGC) industry at the 5th edition of Bengaluru GAFX. Karnataka has long been the torchbearer state in India across technology, innovation, and growth. We are proud to be the pioneers of leading the IT and IT-enabled services industries. Our state, a trailblazer in technology, is proud to lead the nation’s Media & Entertainment sector, contributing 20% to the industry. With over 15,000 professionals and 300 specialized studios, GAFX celebrates Karnataka’s role as a global AVGC hub. With a focus on generating 30,000 jobs by 2028, targeting 80% revenue from exports, the policy rests on six strategic pillars—emphasizing skill development, infrastructure, startup empowerment, global market access, incentives, and a ‘Mobile First’ approach. Since 2012, Karnataka has been a pioneering force, boasting 139 specialized institutes and Digital Art Centers, with the Karnataka Centre of Excellence (COE) serving as a unique facility nurturing creative technologists and technicians. As we delve into the next two days of discussions, let’s concentrate on the synergy of creativity and technology that defines our industry. Bengaluru GAFX 2024 provides the platform for government and industry collaboration, propelling the AVGC industry in India to new heights.”

A patron of Bengaluru GAFX 2024, Shri Priyank Kharge, Hon’ble Minister for Information Technology & Biotechnology and Rural Development & Panchayat Raj, Govt. of Karnataka said “Karnataka, a pioneer in evolving India’s AVGC policies, is committed to securing a future where it not only maintains the state’s leadership in traditional IT-BPM but emerges as a global powerhouse in AVGC-XR. With a vision to create 30,000 jobs by 2028, we shall leverage our existing strengths and additionally establish a center of excellence for Gaming. The state is also looking to help establish AVGC-XR-focused incubators. Bengaluru GAFX epitomizes our dedication to becoming a global skilling epicenter, aiming to position Karnataka as the world’s #1 hub for creativity and technological advancement. The Bengaluru GAFX B2B Forum acts as a catalyst, propelling local talent onto the global stage, and defining Karnataka as the leader in AVGC-XR intellectual property creation.”

Speaking at the inaugural ceremony, Shri Biren Ghose, ABAI President & Country Head, Technicolor India, said: “Bengaluru GAFX 2024, is a celebration of our wins and exploring new avenues for the all-round growth of AVGC in India. With diverse sessions, competitions, and networking opportunities, Bengaluru GAFX 2024 will witness a stellar lineup of speakers comprising industry veterans and thought leaders. The AVGC industry is on a continuous growth spree, and events like GAFX bring together studios, producers, and investors, creating a hub for gaming, film, animation, AR/VR, and comics. It’s more than an event; it’s a platform where innovation meets opportunity, shaping the future of India’s creative narrative on a global scale.

Bengaluru GAFX 2024 is set to host 120 sessions and 200 speakers, including more than 20 renowned international speakers hailing from 10 different countries. This impressive lineup features industry veterans and thought leaders, including winners of prestigious awards such as Oscars, British Arrows, VES Awards, Cannes Golds, and esteemed Indian accolades. Bengaluru GAFX stands out as a unique event in the AVGC industry, facilitating the convergence of Indian and international synergy. Both international and Indian studios, along with industry veterans, will present some of the largest and most critically acclaimed titles during the event.

• VFX: This edition will see some leading Indian & international names in the world of visual effects. Some mind-blowing visual effects showcase from Hollywood that wowed audiences the world over will be presented at GAFX including the Oscar-winning Guillermo del Toro’s Pinocchio, Antman & Wasp Quantamania, and The Fast & the Furious X. As well as the Making of Blockbuster LEO’s Photoreal Hyena VFX by multiple-Oscar winning studio MPC’s Jateen Thakkar & Nimish N Shah, the Making of Jurassic World by Industrial Light and Magic, London and Srinivas Mohan- the VFX Supervisor for RRR. The rise of VFX content in the Indian regional landscape will be further underscored by showcases from Ghost, Jawan, Animal, PS2, Charlie 777, and Vikrant Rona.
• Animation: Cutting-edge animation presentations and showcases include the animation of the Oscar-nominated movie Nimona by DNEG, Delivering Spectacular Animated Features from India by Oscar-nominated studio Mikros Animation, and Independent Global Animation Films by Assemblage, as well as How to Secure your IP for Content Creators by Zebu Animation. Greengold Animation will present its unique work on the Making of Chhota Bheem’s action movie.
• Gaming: Kalari Capital’s Vani Kola & Invest India CEO Nivruti Rai are slated to address the incredibly exciting gaming landscape of India in the session ‘Investor Speak – Strategies for Staying Relevant and Resilient in the Indian Gaming Startup Ecosystem.’ Leaders of the Gaming ecosystem Kris Gopalkrishnan- Chairman Axilor Ventures, Co-founder Infosys, President Infosys Science Foundation & Rajan Navani– Vice Chairman & Managing Director at JetLine Group of Companies; Founder & CEO JetSynthesys will address the gathering on The Indian Video Gaming and Esports Industry. MPL, Nazara Technologies, Nodwin Games, and Technicolor Games will present insightful panels and showcases on topics ranging from the ecosystem, technologies, talent, and game art & animation.

Moreover, the Bengaluru GAFX B2B Forum stands as a distinctive platform meticulously designed to connect IP owners, developers, content creators, and production houses aspiring to produce groundbreaking content. This event acts as an exclusive interface, attracting selected international and national studios, producers, broadcasters, distributors, and financiers. Esteemed industry figures like Rajeshwari Roy, Associate Chief Producer & Head of Content – Animation, Digital & Broadcast Media at Ramoji Group, Farnaz Esnaashari-Charmatz, Creator of Nickelodeon’s hit international franchise Shimmer and Shine, and Russell Tracy Jr. from Mikros Animation will contribute to the stellar industry lineup at this marketplace forum.

A diverse range of competitions is thoughtfully curated to engage the talents and potential of students and emerging professionals, representing the future workforce of India. Spanning from traditional artistry like Clay Sculpting to the digital realms of Sculpting and Painting, and venturing into the intricate world of 3D Character Animation, these competitions are carefully crafted by industry leaders. The primary objective is to nurture a sustained ecosystem that promotes a culture of progression, skill enrichment, and mentorship within the Animation, Visual Effects, Gaming, and Comics (AVGC) realm in India.

In its fifth edition, Bengaluru GAFX and the B2B Forum continue to shape the future of the AVGC-XR industry, providing a platform that facilitates collaboration, innovation, and the exchange of ideas on a global scale. The event is organized with a steering committee covering all individual domains of VFX, Animation, and Gaming. GAFX will also witness the participation of AVGC trade associations from other states, including TVAGA from Telangana.

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AVAF has partnered with the Government of India (Ministry of Information & Broadcasting) and the world’s most prominent Annecy International Animation Festival to bring the world to India and take Indian AVGC-XR to the world. The festival will provide an unprecedented opportunity for Indian creators, emerging talent, and professionals in Animation, Gaming, VFX, Comics, and XR (AVGC-XR) to showcase their talent and network with industry experts.

AniMela will feature film screenings, gaming experiential zones, comic book/graphic novel creators, knowledge-sharing and mentoring sessions, immersive experience zones, and networking opportunities. The festival is organizing a 4-day workshop for promising talent mentored by internationally renowned industry veterans and experts from Annecy Festival– MIFA (among the world’s most prominent marketplaces for AVGC, France) where AVAF will support 5 animation projects (feature, shorts, or series) to be pitched globally to top producers, platforms & collaborators.

AniMela is India’s gateway to revolutionizing the AVGC-XR narrative, elevating the industry to its deserved recognition internationally. The festival stands on four pillars: Film Festival, Experiential Zone, Knowledge-sharing and Mentoring, and Networking. The festival will provide several opportunities through networking lunches and dinners with international guests (studios, distributors, buyers) from Canada, France, Spain, the UK, Australia, Turkey, and Japan, amongst others.

Kireet Khurana, Festival Director of AniMela, said, “India is making content at par with international standards, but lacks a narrative as a Creator of world-class content. With AniMela, we intend to align with our Government’s thrust of Create-In-India and build a platform of international pedigree to exhibit excellent films, games, and other forms of visual arts created by Indian independent talent and studios to a larger audience and promote them internationally.“

Neha Jain, Executive Director at AniMela, mentioned, “Most audiences in India perceive animation as children’s content, there is no understanding of adult animation. Similarly, there is very limited knowledge about the possibilities around VFX, Gaming, and XR. With AniMela, we seek to break away from these restrictive perceptions and create more awareness and interest around the industry.“

Anne Doshi, Artistic Director at AniMela, added, “In the AVGC industry, the creators are the stars, and the artists are given their due. And AniMela will reflect this by highlighting their talent and supporting them in their journeys. The festival will empower Indian talents and aspirants to engage in a cross-cultural exchange of ideas, explore beyond their horizons, and help nurture the growth of this community. It intends to fill the gaps via training and mentoring and propel India’s international presence in the global AVGC landscape.“

Registrations for AniMela will open soon on Paytm Insider (insider.in). Besides the I&B Ministry, GOI, and Annecy Festival (France), AniMela is also supported by multiple organizations like the French Institute in India, Media & Entertainment Skills Council, Assemblage Entertainment, Frameboxx, Wayu Digital, Indie Comix Fest, Whistling Woods International, Hi-Tech Animation, Animatzione Animation Academy, Tulsea, School of Visual Arts (USA), and Rubika School. Moreover, AniMela will be available on Heftyverse, Hungama Digital’s metaverse platform from January 19-21, 2024. AniMela will travel to the remote parts of the country through this platform.

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The 6-hour workshop on Animation and Visual Effects (VFX) will provide participants with a hands-on learning experience of Stop Motion animation besides gaining a comprehensive understanding of the intricacies of animation and VFX from a seasoned professional. They will also delve into the remarkable VF X campaigns that brought the film Pathaan to life. The workshop scheduled for Wednesday, 31 May 2023, will be held at the Lexicon Institute of Media & Advertising, Wagholi, Pune.

Covering animation fundamentals as an introduction to animation, the workshop will explore diverse animation types, and discusses the significance of animation and VFX in 2023, while analyzing their pros and cons.

The workshop also focuses on teaching the basic techniques of Stop Motion animation thus empowering participants to harness the storytelling potential of this technique. Attendees will learn to create captivating storylines, characters, and plots while effectively managing the planning and organization process. Participants will learn about paying attention to detail and technical proficiency in cameras, lighting, and equipment during the story creation process.

This workshop is specifically designed for individuals who have a passion for creativity and a keen interest in the world of animation and VFX. Students, undergraduate students, graphic designers, character designers, environment artists, VFX artists, and anyone enthusiastic about learning about animation and VFX tools are encouraged to attend. This workshop serves as an opportunity to expand knowledge, acquire new skills, and network with professionals in the industry.

The workshop which covers the captivating realms of animation and VFX is aligned with the 3-Year Program in Animation & Media Studies being offered by the Lexicon Institute of Media and Advertising. The course covers animation, game design, and graphics over 6 semesters. The Institute also offers journalism studies covering print news, broadcast, social media, digital media, mass communications, advertising, and marketing as part of its 2 Year Program in Media Studies. The program which is divided into 4 semesters also has a capstone project to ensure students get experience solving real-world work issues. The Institute also offers a plethora of short certification courses that help learners monetize the host of new professions that have proliferated in the wake of the social media boom.

Participants will have the opportunity to engage in a complimentary testing session by taking the Agile Neuro Aptitude Test that assesses their multiple intelligence quotient parameters. This evaluation will provide valuable insights into their learning style and innate personality traits, enabling them to make informed career choices aligned with their unique potential.

Participants will also have the opportunity to receive a special coupon code, providing free access to the Lexicon Institute of Media & Advertising Scholarship Exam—a chance to unlock further educational opportunities. Participants need to register at https://lexiconima.com/animationwave/

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