Following a difficult divorce, Maheshwari found herself navigating intense loneliness, stress, and sleepless nights. Despite being socially active as an influencer on social media, she realised that digital visibility did not translate into real connection. “You never really know who your content reaches,” she said, highlighting the gap between audience engagement and genuine human interaction.

It was during this challenging phase that a friend introduced her to the FRND app. What began as a recommendation soon became a deeply personal support system. Unlike traditional social or dating platforms, Maheshwari found the platform to be far more intimate and personalised, offering the ability to engage in direct, meaningful conversations.

From her very first experience, the platform felt like a natural fit. As someone who loves talking, Maheshwari enjoys connecting with people, sharing stories, and listening to them. Today, she spends hours daily on the app, primarily engaging in conversations that build emotional connection and understanding.

What initially served as a remedy for loneliness soon evolved into a sense of purpose. Maheshwari began using the platform not just to seek connection, but to give back – to influence, empower, and uplift others through her words. This shift from receiver to contributor became one of the most fulfilling aspects of her journey.

What makes the platform truly distinct for Maheshwari is the absence of judgment. Unlike other interactions, where fear of being misunderstood can often hold people back, she feels completely free to express herself on the platform. “There are no inhibitions here,” she says, noting how everyone brings their own vulnerabilities, creating a shared space of understanding.

While she initially approached the platform with hesitation, unfamiliar with such digital spaces, her trust grew over time. Features designed to ensure user safety, combined with initiatives like daily community sessions, helped her feel secure and supported. Today, she describes the platform as a space where she can be her most authentic self without fear.

Maheshwari leads a fulfilling professional life as a tailor. Yet, the platform has added a new dimension to her life, allowing her to connect with people beyond her immediate environment, all from the comfort of her home.

Maheshwari’s story is a powerful reminder that emotional well-being often begins with being heard. What started as a search for companionship became a journey of self-expression, empathy, and impact. In finding her voice on FRND, she has not only rediscovered herself but also become a source of strength for others navigating their own struggles.

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Available globally on both the Google Play Store and Apple App Store, “Learn with Bheem” offers a curated set of learning modules that aim to make early education more accessible, interactive, and enjoyable for young learners. The app has been developed with input from educators and child development experts, ensuring that its content aligns with early learning goals across key developmental areas such as language, numeracy, creativity, memory, logic, and problem-solving.

Each learning path within the app is age-based, designed to evolve with the child’s cognitive and motor skills. For children aged 2 – 3, the app introduces foundational concepts such as colors, shapes, alphabets, and numbers through simple puzzle games and activities led by Mighty Little Bheem. The 4 – 5 age group focuses on early math and language building, exploring concepts like addition, subtraction, and memory enhancement through interactive stories featuring Chhota Bheem and Chutki. Children aged 6 – 7 can advance to more complex tasks such as crosswords, time-telling, and creative play modules like dress-up and room decoration, while the 8 + category features logic puzzles, quick math, and knowledge quizzes, alongside strategy-based games such as cricket and basketball.

‘Learn with Bheem’ follows a B2C model and is available under ads and in-app purchase options. Users can also opt for monthly or yearly subscription plans to access an ad-free experience and premium learning content. The app is built around a child-safe digital environment, ensuring that children can explore and learn without exposure to inappropriate or intrusive content.

Speaking on the launch, Rajiv Chilaka, Founder and CEO of Green Gold Animation, said, “With ‘Learn with Bheem,’ we wanted to extend the world of our characters beyond entertainment and into education. For nearly two decades, Chhota Bheem and his friends have inspired values like friendship, courage, and curiosity. This app builds on that emotional connection, allowing children to learn in a setting that feels safe, familiar, and enjoyable. The goal is to make early learning more holistic – balancing knowledge with creativity and play.”

Beyond entertainment, the app reflects Green Gold’s intent to contribute to early childhood learning through engaging, locally relevant content. It emphasizes active participation over passive viewing, encouraging children to interact, experiment, and solve problems through guided play.

The app’s release underscores Green Gold Animation’s continued evolution from a homegrown animation studio into a cross-platform content creator and innovator. Having shaped the landscape of Indian children’s entertainment through television, films, and digital content, the company is now extending its reach into interactive learning experiences designed for the next generation of young audiences.

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PUNE: BHIM Payments App, developed by NPCI BHIM Services Limited (NBSL), combines innovation and simplicity to redefine digital payments in India. It supports 15+ Indian languages, including Marathi, making digital payments accessible across urban, rural, and semi-urban users. The app is optimised for low connectivity, ensuring smooth transactions even in weak network areas. Designed for seamless use across all age groups, the app has an ad-free, clutter-free interface.

BHIM has steadily scaled in reach and usage, reflecting growing user trust. In June 2025, the app processed 79.58 million transactions worth ₹12,110 crore, a growth of nearly 212% in volume and 46% in value compared to June 2024. It also provides advanced money management tools to track, manage, and split expenses, helping users stay more organised in their financial routines.

NPCI BHIM Services Limited (NBSL) was incorporated in 2024 as a wholly owned subsidiary of the National Payments Corporation of India (NPCI). The new BHIM Payments App, introduced in March 2025, represents the third evolution since its launch in 2016 by Prime Minister Narendra Modi.

Lalitha Nataraj, MD & CEO, NBSL, said, “BHIM Payments App is designed to meet the needs of today’s users in the fast-evolving world of digital payments. Built for Bharat, it prioritises safety, convenience, and inclusion. It reduces cash dependency with seamless small-value transactions, even in low-connectivity areas. The App enhances the user experience while promoting financial empowerment across all sections of society.”

Enhanced Features for Users

• Split Expenses – Users can now split bills with friends and family seamlessly. Whether it’s dining out, rent payments, or group purchases, the BHIM app allows users to divide expenses and make payments directly, ensuring hassle-free settlements.
• Family Mode – Users can now onboard family members, track shared expenses, and assign specific payments. This feature enables better financial planning by giving families a consolidated view of their expenses.
• Spends Analytics – The new dashboard offers an intuitive view of a user’s monthly spending patterns for the spends done on the BHIM App. It automatically categorises expenses, helping users analyse and manage their budget without needing complex spreadsheets.
• Action Needed – A built-in task assistant that reminds users of pending bills linked to the BHIM app, prompts them to enable UPI Lite, and alerts them when their Lite balance is low. It ensures users stay on top of their financial activities.
• UPI Circle (Partial delegation for UPI transactions) – Empowers users to extend limited payment rights to trusted individuals. A primary account holder can authorise up to five secondary users to initiate payments from their account. Every transaction initiated by a secondary user requires explicit approval through the primary user’s UPI PIN on the BHIM app. The app also provides real-time visibility of all such transactions, ensuring complete transparency, control, and oversight for the primary user.

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16-year-old Avani Radheshyam, hailing from a family of oncologists, has created OncoCaregiver, an app that offers a comprehensive support system addressing a critical but often overlooked healthcare gap in the country. While the journey of cancer patients is frequently in the limelight, the silent struggles of their caregivers remain unaddressed. Avani’s personal experience led to an innovative solution to this challenge.

Recounting how she got inspired to create this unique app for cancer caregivers, Avani Radheshyam said: “Both my grandmother and aunt were diagnosed with stage 2 cancer a few years ago. As my parents took on caregiving responsibilities, I witnessed firsthand the overwhelming challenges they faced: managing complex medical treatments, making difficult financial decisions, providing round-the-clock emotional support to the two patients, and navigating hospital systems, all the while trying to maintain their emotional equilibrium. That is when the question struck me: Most innovations in oncology focus on cancer patients, but who is caring for caregivers? A cancer diagnosis changes two lives: the patient’s and the caregiver’s. Only one gets support, at least in India.”

Determined to change this, Avani pursued her idea during an internship at an oncology hospital in Bengaluru, where she saw countless caregivers exhausted and emotionally drained. She conducted her research through surveys with cancer caregivers across the city. It revealed alarming statistics about them experiencing severe emotional strain, including anxiety, depression, and fear about their patients’ survival. More than half had difficulty understanding complex medical treatments, leading to poor treatment choices. The majority of them reported feelings of loneliness and social isolation.

That’s when Avani realized that caregivers need support just as much as patients do. Thus was born the OncoCaregiver App as a one-stop solution in cancer caregiving. While most healthcare apps focus on patients, this app is specially made for caregivers, offering expert advice, mental health support, nutrition guidance, and direct access to doctors. It provides emergency help, wellness programs, and second-opinion services, giving caregivers the tools and knowledge they need to make their journey easier and support their loved ones better.

The app reduces stress, saves time, improves decision-making, and enhances patient care. It offers a dedicated cancer coach for personalized guidance on treatment plans, online therapy sessions with psychologists specializing in caregiver burnout, nutritional support from medical nutritionists for cancer-specific meal planning, a caregiver community chat for peer-to-peer support, a verified directory of oncologists for second opinion, and online yoga and meditation sessions for stress relief.

The OncoCaregiver app provides these services either completely free or at heavily subsidized rates, making support accessible to caregivers across different socioeconomic backgrounds. Services are offered free of cost to the rural and underprivileged, and workshops and awareness programs have been held for them to help connect cancer patients and caregivers.

Said Avani: “This app is meant to be a lifeline for millions of caregivers in India and worldwide. It empowers, educates, and connects, ensuring that caregivers are no longer overlooked but instead supported at every step. Caregivers are the unsung heroes of the fight against cancer—this app ensures they are never alone again.”

Since launching in October 2024, OncoCaregiver has supported more than 50 caregivers through various services, built an Instagram community of 1,000+ followers sharing caregiving insights, onboarded 15 student volunteers from various colleges, and conducted workshops covering palliative care, nutrition, meditation, and art therapy. The website and app are now being developed in 9 regional languages for larger and rural outreach in India.

The app is available for both Android and Apple users. https://play.google.com/store/apps/details?id=com.wnapp.id1739258387753&pli=1

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MUMBAI: Tata AIA Life Insurance (Tata AIA), one of India’s leading life insurers, has announced that its customer app has crossed 1 million downloads. This milestone is yet another testimony to the growing trust and dependence of Tata AIA customers on its digital solutions including mobile apps, consumer portals, WhatsApp-enabled services etc. These solutions encourage a ‘Do-It-Yourself’ philosophy empowering Tata AIA consumers to experience convenient and seamless ways to manage their life insurance journey with the brand.

With this ultramodern app, consumers can manage their insurance policies from anywhere at any time. They need not visit a branch or print policy documents, as everything they need is available at their fingertips.

The app provides over 60 services 24×7, including premium payments, tracking claim requests, portfolio updates, sum assured, fund value, and NAV details. It also offers industry-first features like Instant Loans, improving the consumer experience and enhancing the ease of transactions. Another ‘first of its kind’ feature includes instant customer service, where transactions get completed in real-time and the consumer is intimated instantly.

Apart from service-led facilities, the app provides over 12 Health and Wellness services, promoting holistic well-being among users. These include Outpatient Consultations, Diagnostics, Virtual/Online Consultations, Emergency Care, Emotional Wellness, Nutrition Management etc.

“We are committed to enhancing our customers’ experience by continually innovating and expanding our digital offerings,” said Soumya Ghosh, Executive Vice President and Chief Technology Officer of Tata AIA. “Reaching over 1 million app downloads is not just a number; it signifies our dedication to providing best-in-class services that meet the evolving needs of our customers.”

Through its sustained focus on digitization initiatives, Tata AIA has improved its instant issuance process with an end-to-end Straight Through Processing (STP) mechanism, which ensures an efficient and swift response to inquiries. Tata AIA ensures seamless digital services for its customers with an STP ratio of 97% in FY24.

The company’s commitment to providing a superior payment experience is reflected in its app-to-app native unified payment interface (UPI) integration and transactions with no Card Verification Value (CVV). Tata AIA Life Insurance takes pride in its digital infrastructure, achieving 100% uptime on digital platforms with no outages recorded in this financial year. This reliability ensures that customers can access vital services anytime, anywhere.

In the past 12 months, the number of monthly active users has increased 2X with a daily and monthly active user engagement of 11%. Due to its ease of use and best-in-class Consumer Experience, the app has seen a fivefold increase in digital transactions. Its user-friendly interface and functionality have earned the app an excellent rating of 4.7 on Android and 4.6 on iOS.

As proven by the impressive 92 Customer Satisfaction Score of its digital platforms, customer satisfaction remains the top priority for Tata AIA. The Persistency ratio which reflects the percentage of consumers who choose to renew their policies with Tata AIA, has earned the Company the top rank in four out of five cohorts, including 13th-month persistency.

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BENGALURU: super. money, a credit-first UPI service platform, today officially launched its app, after a successful beta phase. During the beta phase, the app witnessed close to one million downloads, driving over 10 Million transactions, showcasing significant adoption of the app. super.money has also finished testing out a first of its kind, credit on UPI solution, and has started a waitlist program for the same. super.money’s first solution is a  RuPay credit card that operates like an interest-bearing wallet on UPI rails and is touted to be a global first.

super.money launched its UPI offerings with a strong focus on enhancing rewards & credit experiences for everyday transactions. The app offers up to 5 percent cashback on every merchant transaction and special offers from partner merchants including Flipkart and Myntra.

super.money is transforming payments into a social and engaging experience with its innovative rewards programs like superNameDrop, Raffle, and Meme-Money. superNameDrop is a construct where users can earn instant cashback by sending money to someone with the featured name of the week. Raffle, which is slated to launch soon, offers users the chance to win exciting prizes, while Meme-Money adds a social element to financial transactions, making them both engaging and rewarding.

Backed by the aim to tap into India’s growing consumer credit opportunity, super.money has integrated with NPCI’s RuPay infrastructure for its co-branded credit card. Since its inception, UPI QR codes have quickly surpassed POS systems while unlocking new payment and credit use cases that may not have existed before. As per recent reports, the cost of credit acceptance for merchants has dropped to zero on smaller-value transactions – a global first – which is expected to significantly boost UPI adoption in India.  Credit on UPI will materially change the borrower profile, and in turn, accelerate retail credit adoption in the country. This is also set to bring users from Tier 2 and Tier 3 India into the realm of formal credit.

In the coming months, super.money plans to introduce a range of financial products in partnership with leading financial institutions, including a co-branded credit card, fixed deposits (FDs), and instant pre-approved personal loans, catering to the diverse financial needs of Indian customers. super.money aims to democratize access to financial services by leveraging the UPI infrastructure, which is aligned to the Government’s larger vision of financial inclusion.

Prakash Sikaria, Founder & CEO of super.money, said, “The timing of super.money’s app launch is incredibly opportune, coming on the heels of UPI crossing ₹20 trillion in transactions for the third consecutive month. Our beta phase was instrumental in shaping the super.money experience, particularly in how we innovate at the forefront of credit on UPI. The digital payments landscape in India is brimming with opportunities but the real potential lies in integrating financial services on UPI rails in a simplified way. We have started with innovating on credit products as it does an important job of introducing millions of Indians to formal credit infrastructure. At super.money, our vision goes beyond being just a payment platform. We aim to redefine how users engage with financial services, making them more accessible, rewarding, and aligned with the government’s vision for a digitally empowered India.”

Currently, super.money has partnered with a wide range of financial institutions to power financial services. The super.money app is currently available to all Android users and is soon to be launched on the iOS platform.

As per NPCI, credit transactions on India’s flagship payments platform Unified Payments Interface (UPI) are reaching Rs 10,000 crore each month. This presents a vast opportunity for fintech companies to make credit more convenient for consumers.

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INDIA: Protectt.ai, a leader in Mobile App Security in India and an innovative cyber security firm delivering RASP (Runtime mobile App Self Protection) Mobile App Security XDR platform, has announced the launch of ApiProtectt. It offers advanced protection features specifically designed to safeguard Banking and Financialmobile application APIs against evolving cyber threats and data leakage.

In the rapidly evolving digital landscape, securing APIs is paramount to protecting sensitive data and maintaining the integrity of Mobile Apps. APIs serve as the backbone of mobile applications, enabling seamless communication between the client and server. 

API vulnerabilities can serve as entry points for fraud and data leakage, posing significant risks to both businesses and customer trust. ApiProtectt provides seamless Mobile App API protection preventing unauthorized access, securing data transmission, and mitigating risks associated with cyber-attacks. By prioritizing API security, businesses can protect themselves against fraudulent activities and data breaches, ensuring compliance with regulatory standards and maintaining the integrity of their digital ecosystem.

Key Features of ApiProtectt Include:

• Real-Time Threat Detection: Advanced monitoring and analytics to identify and respond to security threats instantly.
• Comprehensive Protection: Defense against common threats such as data breaches, malware, and fraud.
• API Protection: Secure APIs with advanced threat detection, behavioral analysis, and continuous monitoring to prevent unauthorized access and data breaches.
• Bot Mitigation: Detect and block malicious bots with sophisticated algorithms, protecting against automated attacks and ensuring legitimate traffic.
• Enhanced Security Protocols: Secure communication channels, encryption, and access controls to protect sensitive information.
• User-Friendly Interface: Easy integration and management to streamline security operations for businesses of all sizes.

“Our mission has always been to set new standards in mobile app security”, said Manish Mimani, Founder & CEO of Protectt.ai. “With the launch of ApiProtectt, we are reinforcing our commitment to providing state-of-the-art security that protects our clients’ mobile applications from evolving Mobile Cyber Threats. We are excited to offer ApiProtectt to our clients and partners, equipping them with the tools they need to ensure their mobile apps are secure and resilient to protect against data breaches and frauds.”

Protectt.ai continuously takes steps ahead in innovation, ensuring that mobile app security remains robust and adaptive to emerging cyber threats. By providing cutting-edge solutions like ApiProtectt, Protectt.ai empowers banks, financial institutions, and other critical sectors to serve their customers better. This commitment to innovation not only enhances the security of mobile applications but also helps these organizations build trust and reliability with their clients by safeguarding sensitive information and ensuring seamless and secure digital transactions.

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The app is discoverable Google Play Store and currently has 12,000 auto rickshaw drivers already registered

PUNE: ONDC (Open Network for Digital Commerce) announces the launch of the ‘O Rickshaw’ buyer and seller app on the Network signaling a significant stride in urban mobility for the city of Pune. The app directly connects auto drivers and riders in the city on the Open Network.

The app is owned and operated by End Mile Connectivity Federation, a community-driven Section 8 entity established to empower auto drivers and provide Pune citizens access to safe, affordable auto rides. Over 12,000 auto-rickshaw drivers in Pune are already part of this federation and will now be discoverable on the “O Rickshaw app.” This initiative represents a pioneering moment as it is the first instance of a driver collective coming onto the ONDC Network, an endeavor made possible by the tech enabler Suma Soft.

The launch event had a distinguished line-up of key dignitaries including Mr. T. Koshy (MD and CEO of ONDC), Mr. Hardikar (MD, Pune Metro), Mr. Vivek Velankar (President of Grahak Manch), Mr. Suryakant Pathak (President of Grahak Peth), Mr. Surendra Brahme (Director of Suma Soft) and Mr. Shrikant Acharya (Advisor, End Mile Federation).

T. Koshy, MD and CEO of ONDC shared, “ONDC aims to democratize e-commerce in India by empowering local communities. The ‘O Rickshaw app’ closely aligns with this vision and will greatly benefit the citizens of Pune. This launch is the result of ONDC’s mission of putting the control back in the hands of auto drivers and riders.  As Pune embraces this transformative journey in urban mobility, the app stands as a testament to the potential of tech in fostering positive change with inclusion and level playing field for all at its core.”

Suma Soft, a Pune-based technology service provider for the ONDC Network, has been instrumental in the successful development of the ‘O Rickshaw’ app. It is designed to empower drivers and is set to onboard an additional 35,000 drivers within the next 3 months, with plans to extend its services to other cities across Maharashtra in the next 6 months.

Surendra Brahme, Director at Suma Soft said, “Suma Soft believes in developing best-in-class solutions that ensure enduring growth and shared prosperity for all the stakeholders and the ecosystem at large. We are indeed very happy to be associated with the various components of India Stack including ONDC, AA, and ABDM, where Digital Public infrastructure is being explored to give solutions for growing India. This venture of creating value in the lives of Rickshaw Drivers is a step in that direction.”

Kedar Dhamale, Director at End Mile Connectivity Federation said, “End Mile Connectivity Federation aims to revolutionize the last-mile transportation system in India. We are trying to achieve the final stretch of travel that connects passengers to their ultimate destination. This could be a short distance between a bus or train station to a person’s home or office. We are also looking at it as a means of providing employment opportunities to the underprivileged sections of the society and welfare of the driver families.”

The launch of the O-Rickshaw app is a significant step towards achieving the goal of last-mile connectivity and promoting sustainable transportation in India. It not only improves the travel experience for passengers but also supports the government’s efforts to create a cleaner and greener nation.

One of the distinguishing features of the ‘O Rickshaw’ app is its commitment to a zero-commission model, ensuring that drivers receive their fair share. Additionally, the app adheres to government-mandated fares, making transportation affordable and transparent for users.

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The thought-provoking Khul Ke’s RoundTable interaction centered around exploring the significance of space exploration, India’s space program advancements, and the potential of science and technology to foster global unity. As the first Indian in space, Sharma’s unforgettable words “Saare Jahan Se Acha” continue to inspire the nation, symbolizing unity and aspiration. Reflecting on Chandrayaan-3’s success, he expressed enthusiasm for India’s renewed drive towards becoming a developed nation.

Throughout the discussion on Khul Ke’s Round Table, Sharma emphasized the importance of utilizing space for peace, underscoring the absence of national borders from the perspective of space. He plans to present visionary ideas on how Prime Minister Narendra Modi can promote “Vasudhaiva Kutumbakam” (The World Is One Family) on a global scale, encompassing even outer space, during the upcoming Gandhi Jayanti celebrations.

As India’s sole astronaut, Sharma holds an unparalleled place in its history. He made history in 1984 by becoming the first Indian to fly on a Soviet mission, earning the esteemed title of “Bharat’s first Antriksh Yogi” (India’s first space yogi) for practicing yoga in space. His contributions extend beyond space exploration, playing a key role in the development of the Tejas fighter aircraft.

Currently, Sharma serves as a consultant for the Indian Space Research Organisation (ISRO), offering invaluable expertise for the Gaganyaan Mission, India’s ambitious human spaceflight program.

The Khul Ke Round Table with Rakesh Sharma provided a unique opportunity for users to engage with a national space pioneer and gain insights into the future of space exploration and international collaboration. Khul Ke remains a dynamic platform fostering meaningful conversations and inspiring ideas for positive change.

Khul Ke has a wide range of knowledgeable content on science & technology such as Bharat Tech D2M Summit, RoundTable with Professor Annapuri Subramaniam, Director of Indian Institute of Astrophysics Bengaluru, and Sathvik S Shetty, Head, QL space Pvt Ltd, Perth, Australia and more. So, this Science Day dive into the era of science and technology content on the Khul Ke app with your family.

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NEW DELHI: Noise, India’s leading smartwatch and connected lifestyle brand is proud to announce a significant milestone for its flagship NoiseFit App. In 2023, the app has consistently secured the No. 1 position on Android (Google Play Store) and No. 2 position on iOS (App Store) in the highly competitive Health & Fitness category in India. Built in-house, the NoiseFit App is helping propel users towards a more active and productive lifestyle. This remarkable achievement is a demonstration of Noise’s promising commitment to consumer-centricity and meaningful innovation.  

As per the stats by Data.ai, which is a mobile analytics and market intelligence platform, the NoiseFit App stands out as a frontrunner in the competitive health and fitness applications market space. The app rankings are determined through a meticulous evaluation of various factors, including quality and performance, ratings and reviews, engagement and retention, downloads, and regular updates. Owing to all the listed parameters, the NoiseFit App emerged as a leading fitness app among top domestic and international players in India. The ranking itself speaks volumes about the app’s unparalleled quality and user satisfaction.

Amit Khatri, Co-Founder of Noise, said, “When we set on a mission to deliver meaningful innovation, we didn’t just mean products. We wanted our community to make the most out of our offerings, go beyond tracking fitness, and decode those metrics into meaningful insights to bring in the desired lifestyle upgrade. Our NoiseFit app is designed to deliver on that and is a one-stop hub for the Noisemaker community. We are delighted that our in-house app has received so much love and trust to secure top rankings in market spaces.”

The NoiseFit App with more than 10 million active downloads and app ratings of 4.4 and 4.6 on Android and iOS respectively stands as a beacon of excellence while offering users a comprehensive suite of features for tracking, monitoring, and strengthening their wellness journeys. Its consistent chart-topping performance reflects the highly rated app’s effectiveness in building and meeting the evolving needs of a health-conscious community. The app’s community feature encourages users to achieve fitness goals together and engage in value-driven interactions. These innovations coupled with data-led insights make it more than a fitness app. As Noise celebrates this achievement, the brand remains dedicated to its core value of democratizing technology for people to lead a healthier lifestyle seamlessly.

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