PUNE:  As Indian consumers increasingly seek appliances that blend design, convenience, and premium living, BSH Home Appliances Pvt. Ltd., a subsidiary of BSH Hausgeräte GmbH, has entered the fast-growing Side-by-Side refrigerator category with the launch of its new Bosch and Siemens Four Door Side-by-Side Refrigerators. Bringing together the sophistication of a premium Side-by-Side refrigerator and the practicality of a Bottom Freezer design, the new range has been engineered for the urban Indian lifestyle. Purpose-built for modern urban living, the refrigerator combines high-capacity storage with a compact footprint, making it an ideal fit for contemporary city homes and modular kitchens.

The refrigerator is the only one in the country designed to fit perfectly flush with kitchen countertops and cabinetry, delivering the seamless look of a premium built-in appliance. Enabled by its Counter-Depth Perfect Fit design, Near Zero Gap installation, 115° Anti-Collision Hinges, Flex convertible zones, organised freezer storage, and dedicated access trays work together to address the way Indian families store, access, organise, and preserve food. At the same time, it offers the flexibility to be installed as a freestanding refrigerator, making it suitable for a wide range of modern Indian kitchens.

With these launches, BSH is offering two distinct propositions to the market under Bosch and Siemens to serve the evolving needs of India’s increasingly discerning consumers.   Bosch Side by Side has been engineered for how India stores, manages, and accesses food every day, making it India’s most thought-through refrigerator. Every feature has been designed with a deep understanding of Indian food habits, storage needs, and usage patterns to deliver greater convenience and freshness.  Siemens, Side by Side, on the other hand, brings kitchen integration with precision through its Slot-In Semi-Integrated Refrigerator, designed to fit seamlessly into modern modular kitchens. It combines sophisticated aesthetics with intelligent engineering to create a refrigerator that becomes an integral part of a premium lifestyle by addressing the aspirations of India’s evolving home ecosystem

Commenting on the launch, Saif Khan, MD & CEO, BSH Home Appliances, said, “In India, food preparation has always been an important part of daily life. Increasingly, food preservation is becoming just as important. Consumers are buying larger grocery baskets, planning meals differently, and looking for smarter ways to keep food fresher for longer while reducing waste. The future of refrigeration will therefore not be defined by size or specifications alone. It will be defined by how intelligently a refrigerator is designed to preserve freshness, organise food, integrate into modern kitchens, and elevate everyday living.  Today’s Indian consumers want appliances that are not only premium in experience, but also thoughtfully designed for the space, pace, and realities of urban living. With our new Bosch and Siemens Four Door Side-by-Side Refrigerators, we are introducing a format that brings together thoughtful design, intelligent storage, seamless kitchen integration, and everyday convenience in a way that has not existed before in the market.  

Refrigeration is one of our key growth priorities, and with 2026 designated as BSH India’s Year of Refrigeration, we are making focused investments across products, innovation, and market expansion.  Our ambition is not simply to participate in the premium cooling category, but to help shape it. With a strengthened portfolio spanning multiple formats and consumer needs, we are building the foundations to significantly grow our cooling business in India and establish BSH as one of the most influential players in the premium refrigeration market”

Unique Features:

• Perfect Fit Counter-Depth Design (594 mm depth) – Fits seamlessly within standard modular kitchen dimensions, eliminating the bulky, protruding appearance often associated with large Side by Side refrigerators
• Near Zero Gap Installation – Delivers a premium built-in aesthetic without requiring expensive built-in appliances or sacrificing installation flexibility
• Unique Side-by-Side + Bottom Freezer Configuration – Combines the premium appeal of a Side-by-Side refrigerator with the ergonomic advantage of keeping frequently accessed fresh food and vegetables at a comfortable height
• 115° Anti-Collision Hinges – Enables complete shelf and drawer access even when the refrigerator is installed close to walls or cabinetry, making it easier to store and remove large utensils, trays, and cookware
• 503L Capacity:  Optimum space for Indian Storage needs
• Flex Convertible Zone – Allows consumers to switch between cooling and soft-freezing modes depending on changing needs, whether chilling beverages, storing marinated ingredients, or preserving gourmet foods
• 4 Dedicated Freezer Storage Compartments – Helps families hygienically segregate frozen foods, snacks, ready-to-cook items, spices, and pantry essentials while improving visibility and accessibility
• 2 Quick-Access Freezer Trays – Makes frequently used frozen items easier to reach without disrupting the organisation of the entire freezer
• Advanced Hygiene and Odour Management System – Reduces odour transfer between foods, helping preserve freshness and preventing flavour cross-contamination
• Thoughtfully Organised Interior Architecture – Improves visibility, accessibility, and storage efficiency so consumers spend less time searching for food and reduce forgotten or wasted items

The new Bosch and Siemens Four Door Side by Side refrigerators will be available across the Bosch and Siemens flagship brand stores across India.

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MUMBAI: In a move aimed at bringing its innovative range of products closer to consumers, the Appliances business of Godrej & Boyce, part of Godrej Enterprises Group, has launched its ‘Appliances on Wheels’ initiative. This unique campaign, which began on October 4th in Maharashtra, is designed to take the brand’s Exclusive Brand Outlet – ‘Inspire Hub’ experience directly to consumers, covering approximately 2500+ kms and engaging 4,000 households across 21 destinations in Maharashtra.

Godrej Appliances’ Exclusive Brand Outlets, known as Inspire Hub, offer an immersive shopping experience for customers, showcasing the brand’s diverse product portfolio under one roof. Through the Appliances on Wheels, the brand is taking this experience to consumers directly, aiming to increase brand visibility and consumer engagement. The vehicle, equipped with Godrej Appliances’ advanced product portfolio, provides consumers with hands-on interaction with its complete range of home appliances – refrigerators, washing machines, air conditioners, dishwashers, microwave ovens, air coolers and deep freezers.

A key highlight of this initiative is the Virtual Reality (VR) experience, offering consumers an immersive way to explore Godrej Appliances’ advancements in technology. The VR activation showcases the brand’s AI powered appliances, allowing consumers to engage with the product range in an interactive and experiential manner.

Complete with a range of interactive engagement activities, assured gifts, vouchers, and exciting prizes, the brand aims to create a fun and memorable experience for visitors, encouraging them to explore the brand’s offerings further at their nearest stores.

Consumers have also shared their enthusiasm for the unique initiative. One customer remarked, “After hearing about this initiative from a friend, I was very intrigued, especially since I had been considering purchasing a Washing Machine. The idea of having a store brought directly to my doorstep was very interesting and made the purchase a memorable one for both me and my family.”

Speaking about the initiative, Swati Rathi, Head of Marketing, Godrej Appliances, said, “With the ‘Appliances on Wheels’ initiative, we are bringing our exclusive store experience directly to the doorsteps of our consumers during the festive season. We want them to feel connected to our products, in an experiential manner and the VR experience will help to make the engagement more memorable. The initiative is aligned to the brand’s constant focus on consumer engagement and innovation. Maharashtra has 25+ Godrej Inspire Hub Appliance stores and hence we chose the state for this initiative.”

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