MUMBAI: Bank of Baroda (Bank), one of India’s leading public sector banks, today announced the launch of the Baroda mDigiNext mobile app, a dedicated cash management services app for the Bank’s corporate customers using Baroda Cash Management Services (BCMS). This makes Bank of Baroda amongst the few banks in India to introduce an app exclusively to service corporates’ cash management needs. Offering a range of critical payment functionalities, the Baroda mDigiNext mobile app aims to transform how businesses manage their working capital and cash flows, bringing in greater efficiencies and facilitating faster execution and ease of operations.

The state-of-the-art Baroda mDigiNext mobile app is designed to streamline cash management operations and workflows for corporates. It provides customers with on-the-go 24×7 access to essential and advanced financial tools empowering corporates to make swift and informed financial decisions anytime, anywhere.

Commenting on the launch, Shri Debadatta Chand, Managing Director & CEO, of Bank of Baroda said, “With the launch of the Baroda mDigiNext mobile app for corporate customers, we are setting a new experience for corporate clients in cash management and banking services. The app combines a user-friendly interface, advanced tools, and capabilities, coupled with seamless execution, delivering rich insights to our customers that will help them stay agile in a competitive business landscape”.

Shri Lalit Tyagi, Executive Director, Bank of Baroda said, “The launch of the Baroda mDigiNext mobile app marks a significant milestone in the evolution of cash management services, reaffirming our commitment to delivering innovative, future-ready digital solutions. As a trusted banking partner for corporate customers in India, this app will further enhance convenience, efficiency, and control over cash flow management for our corporate clients.”

The Baroda mDigiNext mobile app offers a host of functionalities & features, including:

• Creation and authorization of one-to-one transactions
• Authorising and rejecting bulk uploads
• End-to-end transaction and workflow tracking
• Raising real-time inquiries on transaction status
• Accessing account summaries and mini-statements
• Viewing a consolidated dashboard of all group entities
• Enhanced security with OTP verification and 3-factor Authentication

The Baroda mDigiNext mobile app is currently available on Android and will soon be available on iOS.

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MUMBAI:  Bank of Baroda (Bank), one of India’s leading public sector banks, observed India’s 78^th Independence Day with a series of initiatives. The Bank’s Managing Director & CEO, Shri Debadatta Chand, Executive Directors, CVO, and senior executives participated in the flag hoisting program at its Corporate Office in Mumbai.

The Bank and its employees also enthusiastically supported the Har Ghar Tiranga campaign. This initiative invites citizens to proudly hoist the Tiranga at their homes and offices and post the pictures on the Har Ghar Tiranga portal, fostering a deep sense of patriotism.

Further, the Bank of Baroda observed “Partition Horrors Remembrance Day” by hosting exhibitions at the corporate office and at 75 lead districts across India. “Partition Horrors Remembrance Day” is aimed at shedding light on the suffering and pain endured by millions during the partition. The exhibition narrates the story of India’s Partition and is meant to commemorate the victims & the sacrifices made by them and ignite the spirit of unity and oneness amongst all Indians. 

The Bank invited prominent local dignitaries to inaugurate the exhibitions. In Mumbai, Brigadier S.D. Salokhe, a 1971 War Veteran, graced the occasion as the Guest of Honour.

Shri Debadatta Chand, Managing Director & CEO, of Bank of Baroda said, “As we celebrate India’s 78th Independence Day, it is important that we also honor the memory of the people who suffered and commit ourselves to a future where every individual is respected. By doing so, we not only commemorate the past but also contribute to a more compassionate and united society.” He also urged for the active participation of staff in the Har Ghar Tiranga Campaign.”

“Bank of Baroda has been a steadfast partner in supporting the growth aspirations of the Indian economy and we are committed to playing a pivotal role in the nation’s economic & social progress,” Shri Chand added.

In the run-up to Independence Day, Barodians across the country also took a pledge against drugs as a part of the mass awareness campaign “Nasha Mukt Bharat Abhiyaan” with the theme “Viksit Bharat Ka Mantra, Bharat Ho Nasha Se Swatantra”. 

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MUMBAI: BOB Financial Solutions Limited (BFSL), a wholly owned subsidiary of Bank of Baroda, has unveiled its new corporate identity – BOBCARD Limited. The rebranding effort is enhanced by the unveiling of a dynamic logo, aligned with the impactful positioning statement “Credit Reimagined.”

Beyond a mere visual transformation, the rebranding of BOBCARD embodies a revitalized commitment to reimagine the country’s credit landscape with excellent credit solutions and customer-centric offerings. The new brand promise “Credit Reimagined” is a conviction of customer-centric, solution-driven assistance that assures service through innovation. It is a creative showcase of products and services that have been reimagined to suit the ever-changing needs and preferences of everyone across the length and breadth of the country.

Excited about the new brand journey, Shailendra Singh, MD & CEO, of BOBCARD Limited, states, “Today marks a pivotal moment in our journey as we unveil our refreshed brand identity. The strategic rebranding not only embodies adaptability but positions BOBCARD as a forward-thinking financial partner. At the heart of this transformation is our enduring commitment to elevate financial experiences and empower our community”.

As BOBCARD embraces the future, particularly appealing to the younger demographic, the symbol becomes a manifestation of fundamental values—inspiring individuals to strive for financial excellence and capitalize on opportunities as they pursue prosperity. This emblem stands as a symbol of dependability in the financial panorama, a persistent commitment to reshaping possibilities.

This updated branding marks a pivotal stride for BOBCARD in aligning with modernity and ensuring relevance in the swiftly evolving financial terrain. The contemporary identity is designed to empower individuals from diverse demographics, offering them the tools to pursue their aspirations without the weight of financial worries.

More about the New Logo: A unique representation of a universal symbol, the BOBCARD logo comprises dual ‘B’ letterforms that hold the rays of the rising sun. It is called Baroda Sun.

Why the sun? Being the single most powerful source of light and energy, the sun’s far-reaching rays dispel darkness to illuminate everything they touch. Similarly, BOBCARD seeks to be the source of light through which stakeholders realize their goals, customers discover a reliable financial partner, and employees find rewarding careers. This Baroda Sun has been adopted from its parent brand, Bank of Baroda (BoB), and is incorporated to reflect the legacy and ethos on which the brand stands. A fitting face for the new brand as a universal symbol of dynamism and optimism. BOBCARD’s new corporate identity is a clear and strategically designed representation, which affirms that they are prepared for new business paradigms in a globalized world while staying in touch with their heritage.

The logo is designed using a single-color vermillion palette that has been carefully selected to complement its distinct representation of hope and energy. Overall, the design strikes a balance between tradition and a progressive outlook, symbolizing the brand’s dedication to both its rich legacy and contemporary approach.

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