MUMBAI: In a landmark partnership, that bridges the worlds of gaming and automotive innovation, KRAFTON India and Mahindra have joined hands to bring Mahindra’s Electric Origin SUV- BE 6 into the dynamic universe of BATTLEGROUNDS MOBILE INDIA (BGMI). This unique partnership offers consumers an immersive experience, aiming to captivate the aspirations of India’s young, tech-savvy audience. 

With this first-of-its-kind collaboration, starting January 16, 2025, BGMI players will be able to interact with the sporty and performance-driven Mahindra BE 6 within the game, bringing a new level of realism and excitement to the virtual battleground. Players can unlock a range of exclusive items inspired by the BE 6, including Suits like Quantum and Chrono Charge, and gameplay tools like Volt Tracer Gun, Neon Drop BE6 Parachute, Flashvault BE 6 Backpack, SparkStrike Pan, and more. Special missions during the collaboration will also reward players with unique prizes such as Mahindra Event Crates, Gifts, and a chance to win real Mahindra BE 6.

“This collaboration marks a major milestone in KRAFTON India’s efforts to deliver truly immersive and localized experiences for Indian gamers”, said Seddharth Merrotra, Head of Business Development at KRAFTON India. “Mahindra, an iconic Indian brand known for innovation, and the BE 6 with its sporty and high-end tech, was a natural fit for BGMI’s futuristic and immersive universe. By integrating the BE 6 into BGMI, we’re not only bringing culturally resonant content to the game but also creating unique opportunities for our players to engage with the best of India’s innovation. Henceforth, setting a new benchmark in consumer engagement, captivating automotive and gaming enthusiasts alike. It further paves the way for many more groundbreaking updates as we continue to explore new ways to captivate our community.”

Veejay Nakra, President – Automotive Sector, Mahindra & Mahindra Ltd., and Joint Managing Director, Mahindra Electric Automobile Limited added, “At Mahindra, we are redefining electric mobility with the BE 6. Built on our revolutionary INGLO architecture and powered by MAIA, the fastest automotive mind in the world, the BE 6 is crafted for those who thrive on the thrill of adventure and innovation. Our collaboration with KRAFTON India brings the BE 6 into the virtual realm of BGMI. By merging automotive excellence with gaming innovation, we aim to engage India’s vibrant, tech-savvy audience, delivering thrilling experiences.”

In a move that takes collaboration beyond the virtual world, KRAFTON and Mahindra are offering players a chance to win a real Mahindra BE 6 eSUV. Participants can enter by first completing the Mahindra BE 6 Exchange Centre missions to collect the “Nitro Wheel” & redeem the “Mahindra Event Crate” followed by creating a short video (10–30 seconds) showcasing the BE 6 in BGMI and posting it on Instagram or YouTube. To qualify, players must tag BGMI’s and Mahindra Electric’s official accounts and use the hashtags #BGMIxMahindra and #UnleashTheCharge. This contest offers a thrilling opportunity for one lucky gamer to take home the electric SUV. Terms and conditions apply.

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NEW DELHI: KRAFTON, Inc., a South Korean gaming company today announced a new partnership with automotive haute couture icon Bugatti, providing players with a once-in-a-lifetime opportunity to get behind the wheel of two of the most exclusive supercars in existence. As a part of this collaboration, BATTLEGROUNDS MOBILE INDIA (BGMI) players can obtain the Bugatti Veyron 16.4 Grand Sport Vitesse and the Bugatti La Voiture Noire with additional secret color themes to unlock as well as a themed Bugatti ornament and parachute. Players can enjoy this new and exciting experience from June 20^th to August 6th.

The Veyron supercar series catapulted Bugatti into the modern landscape of automotive fame and the latest model in the range, the Bugatti Veyron 16.4 Grand Sport Vitesse, is one of the fastest and most powerful production roadsters in the world, with a name that literally means ‘speed’. Retailing originally at $2.2 million and currently sold out worldwide, the world-record-setting 408.84km/h vehicle from today.

In addition to the in-game arrival of the Bugatti Veyron 16.4 Grand Sport Vitesse, players will have the unique opportunity to drive the one-of-a-kind Bugatti La Voiture Noire. Unveiled to celebrate Bugatti’s 110th anniversary and created in homage to the famous long-lost Bugatti Type 57 SC Atlantic, the one-off “La Voiture Noire” is a tribute to Bugatti’s own history, a manifesto of the Bugatti aesthetic and a piece of automotive haute couture. With only one model in existence, this partnership brings BGMI players a one-of-a-kind experience.

Internationally renowned and founded over 110 years ago, Bugatti has established itself as the world’s most exclusive supercar brand. Known for its pioneering spirit and passion for perfection, Bugatti continues to push the limits of automotive design, combining elegance with power.

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KOLKATA:  KRAFTON, Inc’s BATTLEGROUNDS MOBILE INDIA (BGMI), India’s most loved battle royale title is available to preload from today, 27th May for ALL Android users. The game, however, will be playable from 29th May onwards only. As for iOS users, the game will be available for download and play from May 29th, 2023.

Few users may have received an automatic update from midnight, this is a part of the preload process, and you have nothing to worry about.

In anticipation of an overwhelming number of downloads, KRAFTON will stagger the availability and playability of BGMI. This approach ensures players enjoy the game seamlessly without any interruptions. Players can, therefore, jump into the action-packed battles and prove their skills on the battlegrounds from 29th May onwards. The new update will introduce a New Map, In-Game Events, and more. On the sidelines of the availability of the game, KRAFTON has also launched a new marketing campaign ‘India Ki Heartbeat’ that showcases the stories of gamers who embody the essence of BGMI as more than just a game, but a profound emotion.

“We are thrilled to announce that BATTLEGROUNDS MOBILE INDIA is now available for preload. We are consistently striving to deliver a smooth gameplay experience to our users and are excited to welcome everyone back,” said Sean Hyunil Sohn, CEO, of KRAFTON, Inc. India “We once again, thank the authorities and our users for their continued support as we look forward to elevating the gaming experience for our community in India. See you on the battlegrounds!”

For more information about BATTLEGROUNDS MOBILE INDIA and updates on the game’s launch, please visit the official website at www.battlegroundsmobileindia.com, Instagram, and KRAFTON India LinkedIn page

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